B2B SaaS Paid Campaign Specialist | Lead Gen & Optimization

Purelogics Llc; Lahore; On-site; PKR 500,000 - 800,000; Full time

Benefits offered by this job

Annual Paid Leaves

Leave Encashment

Paid Certifications

Health, Life Insurance

Provident Fund

Car & Bike Finance Program

Monthly Achievements

Public Holiday & Weekend Compensation

Job summary

PureLogics is seeking a Paid Campaign Specialist to lead paid media efforts for software services in a fast-paced, results-driven environment. You will work with sales and marketing teams to drive qualified leads and optimize campaign performance across platforms.

The role requires 1–3 years of hands-on experience, strong analytical skills, and a proven track record of delivering measurable results through strategic campaigns.

Qualifications

• 1–3 years of hands-on paid advertising experience (B2B preferred).
• Proven track record of generating results with strategic campaigns.
• Strong understanding of funnels, conversions, and lead quality.

Responsibilities

• Plan, execute, and optimize paid campaigns across LinkedIn Ads, Google Ads, and Reddit Ads.
• Implement tested strategies that deliver measurable results (leads, conversions, CPL).
• Research and define target audiences and ICPs for software services.
• Create and test ad copy, creatives, and messaging aligned with service offerings.
• Set up and manage conversion tracking using GA4, pixels, and tags.
• Monitor daily performance and optimize campaigns based on data.
• Run A/B tests on ads, audiences, and landing pages.
• Collaborate with sales teams to improve lead quality and outcomes.
• Prepare weekly performance reports with insights and action items.

Skills

Years of experience

Proven track record

LinkedIn Ads

Google Ads

Reddit Ads

Funnel & conversions

On-site collaboration

Tools

LinkedIn Ads

Google Ads

Reddit Ads

GA4

Job description

PureLogics is seeking a Paid Campaign Specialist to lead paid media efforts for software services in a fast-paced, results-driven environment. You will work with sales and marketing teams to drive qualified leads and optimize campaign performance across platforms.

The role requires 1–3 years of hands-on experience, strong analytical skills, and a proven track record of delivering measurable results through strategic campaigns.