Ads Specialist – Performance Ads

Digilatics

Lahore

On-site

PKR 800,000 - 1,400,000

Full time

2 days ago

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Job summary

Digilatics, a performance-driven digital marketing agency, seeks an Ads Specialist to execute and optimize paid search and social campaigns from Lahore Cantt, Pakistan. You will work with senior staff to implement approved strategies, test improvements, and maintain high-quality campaigns across Google, Microsoft, and Meta platforms.

The role emphasizes data-driven decision making, AI-assisted optimization, and a path toward senior or assistant managerial responsibilities.

Qualifications

3+ years in Paid Search or Paid Social roles.
Experience planning and implementing Paid Search and Paid Social campaigns.
2+ years with web analytics, tracking, and reporting.
Strong understanding of conversion-focused advertising and optimization logic.
Ability to own assigned accounts and day-to-day performance.
Track record of stable performance with minimal preventable errors.

Responsibilities

Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, and Meta Ads.
Manage keywords, audiences, bids, budgets, and creatives.
Run A/B tests on ads, audiences, and landing page elements.
Maintain campaign hygiene and documentation.
Follow platform best practices and internal SOPs.
Ensure zero-mistake launches across assigned accounts.
Identify underperforming elements and propose improvements.

Skills

Paid Search

Paid Social

Web analytics

Optimization

QA basics

Tools

Google Ads

Microsoft Ads

Meta Ads

Google Analytics

Google Tag Manager

Google Sheets

Excel

Job description

Ads Specialist - Performance Ads

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About Digilatics

Digilatics is a performance-driven digital marketing agency serving US-based businesses. We specialize in Paid Media and Lead Generation systems backed by strong analytics, disciplined execution, and accountability for measurable business outcomes.We value clarity, ownership, and execution quality over surface-level activity.

About the Role

The Ads Specialist role is a hands-on paid media position focused on campaign execution, optimization, and data-driven improvement across Paid Search and Paid Social channels.

This role is ideal for someone who already understands paid media fundamentals, can manage campaigns independently within a defined strategy, and is ready to grow into a senior or assistant managerial position over time.

You will work closely with the Assistant Manager and Manager to execute approved strategies, test performance improvements, and maintain campaign quality.

This role is expected to assume partial QA ownership and early diagnostic responsibilities typically handled by an Assistant Manager, as part of real-world leadership preparation.

Experience & Core Requirements

3+ years of experience as a Paid Search / Paid Social Specialist or similar role
Proven experience planning and implementing Paid Search and Paid Social campaigns
2+ years of experience with web analytics, tracking, and performance reporting
Strong understanding of conversion-focused advertising and optimization logic
Comfortable owning assigned accounts and day-to-day performance
Demonstrated track record of maintaining stable performance with minimal preventable errors.

Strategy Support & (Ownership )

You will execute paid media strategies defined by senior team members and take ownership of campaign performance at the execution level. This includes monitoring results, identifying optimization opportunities, and flagging risks early.

You are expected to apply AI and automation tools to improve optimization efficiency and reporting speed, while validating outputs and aligning with senior strategy.

You will be expected to question unclear instructions or inconsistent data rather than executing blindly.

Begin independently diagnosing performance drops and proposing corrective actions before escalation.

Support Assistant Manager by providing structured observations during performance reviews and audits.

Campaign Execution & Optimization

You will be responsible for:

Building, launching, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta Ads
Managing keywords, audiences, bids, budgets, and creatives
Running A/B tests on ads, audiences, and landing page elements (where applicable)
Maintaining campaign hygiene and documentation
Following platform best practices and internal SOPs
Responsible for ensuring zero-mistake launches across assigned accounts.
Failure to follow QA checklists or SOPs resulting in preventable client-facing issues will directly impact performance reviews.

Proactively identifying underperforming elements and proposing improvements is expected, not optional.

Analytics, Tracking & Data Accuracy

You will analyze performance data regularly and provide evidence-based recommendations to senior team members.

You should have working knowledge of setting up and validating conversion tracking through Google Tag Manager and be able to identify basic tracking issues.

You are expected to flag tracking inconsistencies before making optimization decisions.

You are accountable for data trustworthiness at the campaign level—optimizations based on incorrect or unverified data are considered execution failures.

Tools & Technical Skills

Strong proficiency with Google Ads, Microsoft Ads, Meta Ads
Working knowledge of Google Analytics and Google Tag Manager
Advanced usage of Google Sheets, Excel, Docs, and Office tools
Research skills using Ahrefs, SEMrush, and similar platforms
Experience with structured A/B testing and performance measurement
Expected to document experiments, changes, and learnings clearly for future reference and team reuse.

Analytical Thinking & Problem-Solving

This role requires strong analytical skills and structured thinking.

You should be able to:

Analyze performance trends and anomalies
Identify root causes rather than surface symptoms
Translate data into clear insights and recommendations
Begin mentoring Executives by reviewing their work for logic, accuracy, and execution quality.

Ability to connect campaign performance with lead quality feedback is a strong advantage.

Communication & Reporting

Strong interpersonal and communication skills
Ability to prepare clear campaign reports and insights
Confidence in explaining performance changes to internal stakeholders
Support client reporting and discussions when required
Expected to challenge incorrect assumptions in reports—accuracy takes priority over speed.

The ability to explain performance insights in simple terms is highly valued.

Work Ethic & Growth Potential

Strong time management and task prioritization skills
Reliable team player who supports collective goals
Willingness to take ownership of assigned outcomes
Clear interest in growing into a senior or assistant managerial role

Consistent execution quality and learning velocity are key indicators of growth readiness.

Repeated preventable errors (tracking misses, incorrect budgets, broken experiments, missed QA steps) will block progression to Assistant Manager.

Consistent quality, junior uplift, and diagnostic maturity are mandatory for promotion consideration.

Industry Awareness

Stay up to date with paid media platform changes and best practices
Apply learnings from experiments, case studies, and internal reviews
Expected to align with Ads Department 2026 standards on documentation, QA discipline, and AI usage.

KPIs Influenced by This Role