Paid Ads Specialist

The Plum Tree Group; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Health Insurance

Paid leaves

Employee perks

Mentoring and coaching

Job summary

The Plum Tree Group is seeking a skilled Paid Ads Expert to own our digital advertising strategy and execution from Karachi. You will manage multi-channel campaigns (Google, Meta, LinkedIn, TikTok) and drive ROI through data-driven decisions and innovative ad approaches.

Ideal candidates have 3+ years of hands-on paid campaigns experience, strong analytics, and a track record of scaling ROAS. Collaboration with creative teams and reporting to stakeholders are key aspects of the role.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Strong analytical skills with Google Analytics, Tag Manager, and tracking tools.
• Proven ability to scale campaigns and achieve ROAS targets.
• Familiarity with remarketing, conversion tracking, and pixel implementation.
• Experience with marketing automation and AI-driven ad optimization tools is a plus.
• Excellent communication and reporting skills.

Responsibilities

• Plan, launch, and optimize paid ad campaigns across multiple networks.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor CPC, CTR, ROAS, CPA and optimize to hit KPIs.
• Manage ad budgets and allocate spend efficiently.
• Create A/B tests for creatives, landing pages, and targeting.
• Collaborate with creative teams on copy and visuals.
• Generate regular performance reports and insights for stakeholders.
• Stay updated on trends, features, and best practices in PPC.

Skills

Paid ads management

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Campaign optimization

Analytics

A/B testing

Reporting

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Pixel tracking

Job description

Location: Karachi - Shahre Faisal

Experience Required: Minimum 3 Years

Standard Shift: 6:30 PM–3:30 AM

Adjusted Onsite Shift: 6:30 PM–12:00 AM may be available based on company policy and operational requirements.

About the Role:

We are looking for a highly skilled Paid Ads Expert to take ownership of our digital advertising strategy and execution. In this role, you’ll be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand’s online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.

Key Responsibilities:

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.
• Conduct in-depth keyword research, audience targeting, and competitor analysis to refine campaign strategies.
• Monitor performance metrics (CPC, CTR, ROAS, CPA) and optimize campaigns to achieve KPIs.
• Manage ad budgets, ensuring efficient spend allocation across campaigns.
• Create A/B testing strategies for ad creatives, landing pages, and audience targeting.
• Collaborate with creative teams to design engaging ad copy and visuals.
• Generate regular performance reports with actionable insights for stakeholders.
• Stay updated on trends, new ad features, and best practices in PPC and paid social advertising.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of hands‑on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Strong analytical skills with expertise in Google Analytics, Tag Manager, and other tracking tools.
• Proven track record of scaling campaigns and achieving ROAS targets.
• Familiarity with remarketing, conversion tracking, and pixel implementation.
• Experience with marketing automation and AI‑driven ad optimization tools is a plus.
• Excellent communication and reporting skills.

Preferred Skills:

• Prior experience working with software houses, SaaS products, or digital agencies.
• Strong understanding of B2B lead generation funnels.
• Experience managing high‑budget ad campaigns in competitive markets.
• Knowledge of programmatic advertising and advanced audience segmentation.
• Certification in Google Ads, Meta Ads, HubSpot or GHL is a strong plus.

What We Offer:

• Market competitive compensation package.
• A fun, entrepreneurial start‑up environment.
• Mentoring and coaching in an environment that provides support to help you succeed.
• Paid leaves.
• Health Insurance.
• Employee perks.
• A diverse and international team.
• An entrepreneurial environment with room for growth.
• Ongoing professional training and mentorship.
• Career growth opportunities in a global, innovative company.
• A collaborative and results‑driven team culture.

NOTE: Salary commensurate with experience.