Ads Executive – Performance Ads

Digilatics; Lahore; On-site; PKR 720,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Fitness facilities

Performance-based growth opportunities

Job summary

Digilatics in Lahore, Pakistan, is seeking an Ads Executive to support planning, execution, and optimization of Paid Search and Paid Social campaigns. You will work closely with senior team members to handle execution, QA, and learn on the job.

The role emphasizes hands-on delivery, data handling, and rapid learning from live campaigns, with growth toward Specialist-level responsibilities while adhering to quality standards and internal processes.

Qualifications

• 2+ years of experience as a Paid Search / Paid Social Executive or in a similar role.
• 2+ years of experience planning and executing Paid Search and Paid Social campaigns.
• Completed courses or certifications in Web Analytics (GA4, GTM, or related tools)
• Practical exposure to performance marketing within an agency or in-house environment
• Demonstrated ability to learn from live campaigns and apply feedback quickly without repeated execution errors.

Responsibilities

• Execute campaign tasks as per defined strategies and briefs shared by senior team members
• Support campaign setup, optimization, and daily monitoring activities
• Use approved AI tools to assist with research, ad copy creation, data analysis, and reporting while adhering to internal processes, quality standards, and performance benchmarks
• Ensure accurate execution of tasks and timely completion of assigned deliverables
• Independently handle full campaign setups (ads, extensions, targeting, budgets) after initial guidance, with zero preventable errors.
• Perform self-QA checks on campaigns before and after launch using defined checklists.
• Escalate data anomalies, tracking inconsistencies, or performance red flags proactively instead of waiting for reviews.
• Begin contributing basic optimization ideas and observations, preparing for Specialist-level responsibilities

Skills

Paid Search

Paid Social

Campaign execution

Data analysis

QA checks

Education

Web Analytics Certifications (GA4/GA4, GTM)

Tools

Google Ads

Microsoft Ads

Meta Ads

GA4

GTM

Ahrefs

SEMrush

Google Sheets

Excel

Job description

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Ads Executive - Performance Ads

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Role Overview

The Ads Executive will support the planning, execution, and optimization of Paid Search and Paid Social campaigns across multiple platforms. This role is ideal for a hands-on paid media professional who is strong on execution, data handling, and learning through real-world campaigns while working closely with senior team members.This role is expected to take early ownership of execution quality and gradually absorb basic optimization and QA responsibilities typically handled at the Ads Specialist level, as part of on-the-job growth.

Experience & Expertise

• 2+ years of experience as a Paid Search / Paid Social Executive or in a similar role
• 2+ years of experience planning and executing Paid Search and Paid Social campaigns
• Completed courses or certifications in Web Analytics (GA4, GTM, or related tools)
• Practical exposure to performance marketing within an agency or in-house environment
• Demonstrated ability to learn from live campaigns and apply feedback quickly without repeated execution errors.

Strategy & Ownership

• Execute campaign tasks as per defined strategies and briefs shared by senior team members
• Support campaign setup, optimization, and daily monitoring activities
• Use approved AI tools to assist with research, ad copy creation, data analysis, and reporting while adhering to internal processes, quality standards, and performance benchmarks
• Ensure accurate execution of tasks and timely completion of assigned deliverables
• Independently handle full campaign setups (ads, extensions, targeting, budgets) after initial guidance, with zero preventable errors.
• Perform self-QA checks on campaigns before and after launch using defined checklists.
• Escalate data anomalies, tracking inconsistencies, or performance red flags proactively instead of waiting for reviews.
• Begin contributing basic optimization ideas and observations, preparing for Specialist-level responsibilities

Technical (Skills)

• Proficiency with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, and related platforms
• Strong working knowledge of Google Sheets, Docs, Excel, and other office productivity tools
• Experience using Ahrefs, SEMrush, and similar tools for campaign and audience research
• Hands-on experience with A/B testing frameworks and performance measurement metrics
• Working knowledge of conversion tracking logic and the ability to validate whether conversions are firing correctly (even if not setting them up independently yet).

Analytical & Problem-Solving Skills

• Ability to review campaign data and identify performance trends
• Support analysis with logical reasoning and data-backed observations
• Assist in forming recommendations based on performance insights and historical data
• Develop clarity in interpreting metrics such as CTR, CPC, CPA, and conversion rate
• Ability to distinguish between performance issues caused by execution errors vs. strategy or funnel limitations.

Communication & Reporting

• Communicate effectively with team members and line managers
• Assist in preparing campaign performance reports and summaries
• Clearly explain observations and findings in a structured manner
• Support client reporting with accurate data and timely updates
• Responsible for ensuring data accuracy in reports—incorrect or unverified numbers are considered execution failures.

Work Ethic & Growth Potential

• Strong time-management skills with the ability to handle multiple tasks
• Collaborative team player with a positive learning mindset
• Demonstrate accountability for assigned responsibilities and outcomes
• Show intent and capability to grow into more strategic and leadership-oriented roles over time
• Repeated preventable errors (wrong budgets, incorrect targeting, broken tracking, missed QA steps) will directly impact performance evaluations and growth eligibility.
• Consistent execution accuracy and proactive ownership are mandatory for progression to Ads Specialist.

Industry Awareness

• Stay informed about digital marketing trends, platform updates, and best practices
• Actively learn new features, tools, and methodologies within paid media
• Expected to stay aligned with internal Ads Department standards, documentation practices, and QA protocols.

This Role Is NOT for You If

• You require constant supervision
• You execute tasks without understanding context
• You avoid accountability for campaign performance
• You repeat preventable mistakes or rely on reviews to catch basic execution errors.
• You treat AI tools as shortcuts instead of support systems.

This Role Is NOT for You If

• You require constant supervision
• You execute tasks without understanding context
• You avoid accountability for campaign performance
• You repeat preventable mistakes or rely on reviews to catch basic execution errors.
• You treat AI tools as shortcuts instead of support systems.

Equal Employment Opportunities

Digilatics is an equal opportunity employer. All employment decisions are based on merit, performance, and business needs.

Benefits

• Competitive salary aligned with role scope
• Performance-based growth opportunities
• Health insurance and fitness facilities

Work Location

• Lahore, Pakistan (On-site)

Working Hours

• 06:00 PM - 03:00 AM PKT
• Aligned with 08:00 AM - 05:00 PM EST
• (Slight adjustments during US daylight savings)