Meta Ads Manager

Gold-Stellar Advertising; Lahore; On-site; PKR 1,016,000 - 1,216,000; Full time

Job summary

Gold-Stellar Advertising, a Lahore-based agency with a global footprint, is seeking a hands-on paid media specialist. You will own campaigns across Meta, TikTok, and Google Ads for ecommerce and lead generation, with real budgets and revenue targets.

You will build the measurement framework (Pixel, Conversions API, GA4) and run structured testing, while briefing in-house content and ensuring clear client reporting. Immediate start is required.

Qualifications

• Hands-on experience running Meta, TikTok and Google Ads personally.
• Extensive e-commerce experience with product catalogue, checkout funnel, and return rate.
• International client experience with USD, AED, GBP or EUR accounts.
• Fluency with pixels, Conversions API, server-side tracking and attribution.
• Proficient with GA4, Shopify or WooCommerce back-ends and spreadsheets.
• Strong written and spoken English.
• Ability to join immediately.

Responsibilities

• Plan, launch and scale campaigns across Meta, TikTok and Google Ads for e-commerce and lead generation.
• Own account performance end to end: budget pacing, ROAS, blended CAC, cost per lead and conversion rate.
• Build and maintain the measurement setup that makes those numbers trustworthy: Pixel and Conversions API, Google Ads conversion tracking, GA4, catalogue and feed health.
• Run structured testing on audiences, creative, offers and landing pages, and keep a record of what you learned.
• Brief our in-house content team on what to produce, and tell them why. The creative decides the result, so you are expected to have strong opinions about it.
• Manage shopping, catalogue and remarketing campaigns for e-commerce accounts.
• Report clearly to clients and internally, in plain numbers, including when results are bad.

Skills

Meta Ads

TikTok Ads

Google Ads

E-commerce

International clients

GA4

Shopify/WooCommerce

English fluency

Pixel & tracking

Job description

Salary up to PKR 100,000 per month, based on demonstrated performance.

Immediate start.

About us

Gold-Stellar Advertising is a Lahore-based agency with offices in Dubai and New York. We run paid media, content and branding for over 100 brands across five continents, from Pakistani e-commerce to UAE luxury retail to US and European clients.

The role

You own paid media across our client portfolio. Real budgets, real revenue targets, and direct accountability for what the accounts return. You will not be handed a playbook to follow. You will be expected to build one.

What you will do

Plan, launch and scale campaigns across Meta, TikTok and Google Ads for e-commerce and lead generation clients.

Own account performance end to end: budget pacing, ROAS, blended CAC, cost per lead and conversion rate.

Build and maintain the measurement setup that makes those numbers trustworthy. Pixel and Conversions API, Google Ads conversion tracking, GA4, catalogue and feed health.

Run structured testing on audiences, creative, offers and landing pages, and keep a record of what you learned.

Brief our in-house content team on what to produce, and tell them why. The creative decides the result, so you are expected to have strong opinions about it.

Manage shopping, catalogue and remarketing campaigns for e-commerce accounts.

Report clearly to clients and internally, in plain numbers, including when results are bad.

What you need

Hands-on experience running Meta, TikTok and Google Ads. All three, personally, not through a team.

Extensive e-commerce experience. You should be able to talk through a product catalogue, a checkout funnel and a return rate as comfortably as you talk about ad sets.

International client experience. Accounts outside Pakistan, in USD, AED, GBP or EUR, with the market and compliance differences that come with them.

Fluency with pixels, Conversions API, server-side tracking and attribution, and an understanding of what breaks them.

Comfort with GA4, Shopify or WooCommerce back-ends, and spreadsheets.

Strong written and spoken English.

Ability to join immediately.

What will set you apart

Amazon advertising experience. Work with a Pakistani brand that sells internationally. A track record of scaling an account past a meaningful monthly spend without ROAS collapsing. Experience briefing or producing UGC.