Performance Marketing Resource – Meta Ads & Google Ads

Softpers Interactive; Lahore; On-site; PKR 781,200 - 1,004,400; Full time

Benefits offered by this job

Growth-oriented environment

Exposure to international clients

Opportunities for professional development

Job summary

Softpers Interactive in Lahore is seeking a Performance Marketing Resource to manage and optimize paid campaigns on Meta Ads and Google Ads. The ideal candidate will have 2-3 years of experience, strong analytical skills, and be capable of improving campaign performance.

This role offers a competitive salary of PKR 90,000 per month and opportunities for professional development in a supportive team culture focused on growth.

Qualifications

• 2–3 years of relevant experience in performance marketing.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Understanding of lead generation, conversion tracking, and campaign optimization.

Responsibilities

• Plan and manage paid campaigns on Meta Ads and Google Ads.
• Monitor campaign performance and optimize based on data.
• Create and test ad copies and creatives.

Skills

Performance Marketing

Meta Ads

Google Ads

Lead Generation

Analytical Skills

Communication Skills

Tools

Google Analytics

Google Ads Manager

Google Tag Manager

Job description

Performance Marketing Resource – Meta Ads & Google Ads

• Full-time
• Compensation: PKR 70000 - PKR 90000 - monthly

Softpers (Pvt.) Ltd. is a Lahore-based software development agency specializing in AI-driven applications, custom software, and automation services. We serve international clients across FinTech, HealthTech, EdTech, Real Estate, and other industries.

We are looking for a skilled Performance Marketing Resource with hands‑on experience in Meta Ads and Google Ads to join our team. The ideal candidate should be able to plan, execute, monitor, and optimize paid marketing campaigns to generate quality leads and improve campaign performance.

Key Responsibilities

• Plan and manage paid campaigns on Meta Ads and Google Ads.
• Monitor campaign performance, budgets, conversions, CPC, CPL, CTR, and ROAS.
• Optimize campaigns based on performance data and business objectives.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and test ad copies, creatives, and landing page suggestions.
• Track leads and campaign results through proper reporting.
• Coordinate with the design/content team for ad creatives and campaign requirements.
• Share weekly/monthly performance reports with insights and recommendations.

Qualifications

• 2–3 years of relevant experience in performance marketing.
• Strong hands‑on experience with Meta Ads Manager and Google Ads.
• Understanding of lead generation, conversion tracking, and campaign optimization.
• Experience with Google Analytics, Tag Manager, and pixels will be a plus.
• Strong analytical skills and ability to work with performance data.
• Good communication and reporting skills.

What We Offer

• Salary: PKR 90,000 per month
• Growth-oriented environment with real ownership of HR operations
• Exposure to international clients and modern tech workflows
• Collaborative, supportive team culture
• Opportunities for professional development and career advancement