Senior Meta Ads expert

Threadx; Karachi Division; On-site; PKR 893,000 - 1,562,000; Full time

Job summary

ThreadX, a Pakistan-based manufacturer, seeks a Meta Ads Specialist to plan, create, and optimize campaigns on Facebook and Instagram. The role focuses on driving brand awareness, lead generation, and sales for ThreadX and its clients.

You will conduct audience research, set up campaigns, write ad copy, coordinate creatives, manage budgets, and monitor performance. Collaborating with marketing, design, and sales teams, you will analyze data, prepare regular reports, and continuously test

Qualifications

• Strong expertise in Meta Ads Manager, including campaign setup, audience targeting, budget allocation, and performance optimization.
• Demonstrated skills in digital marketing strategy, including funnel planning, remarketing, and conversion-focused campaign structures.
• Ability to write clear, persuasive ad copy and collaborate on creatives that align with brand identity and target audience needs.
• Solid analytical skills with experience using analytics tools to interpret data, track KPIs, and generate actionable insights.
• Understanding of e-commerce and lead-generation workflows, including pixel implementation, events tracking, and basic CRO principles.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams on-site.
• Organized and detail-oriented, with the capacity to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, or a related field; relevant certifications in Meta or digital advertising are an advantage.

Responsibilities

• Plan, create, and optimize Meta (Facebook/Instagram) campaigns to drive brand awareness, lead gen, and sales.
• Coordinate with marketing, design, and sales teams to align ad strategies with product launches.
• Analyze campaign data, prepare reports, and continuously test and refine targeting, bidding, and creatives to improve ROI.
• Write clear ad copy and coordinate creatives that reflect brand identity and target audience needs.

Skills

Meta Ads Manager

Digital marketing strategy

Ad copywriting

Analytics & KPI tracking

E-commerce & lead-gen workflows

Cross-functional collaboration

On-site work

Attention to detail

Marketing degree

Education

Bachelor’s degree in Marketing or Business

Tools

Facebook/Instagram Ads Manager

Google Analytics

Facebook Pixel

Job description

Company Description

ThreadX is a Pakistan-based manufacturing and product development company that helps global brands turn ideas into premium, customized products. The company specializes in custom leather jackets, leather goods, high-end caps, a wide range of custom patches, T-shirt printing, and embroidery solutions. ThreadX supports fashion, streetwear, corporate, and lifestyle brands from concept to production with reliable manufacturing and modern craftsmanship. With scalable production capabilities, ThreadX focuses on delivering world-class quality and innovative customization. Its mission is to elevate Pakistan’s manufacturing industry by serving brands across the globe with dependable, high-quality products.

Role Description

The Meta Ads Specialist is a full-time, on-site role based in Karāchi. This position is responsible for planning, creating, and optimizing Meta (Facebook and Instagram) advertising campaigns to drive brand awareness, lead generation, and sales for ThreadX and its clients. Day-to-day tasks include audience research, campaign setup, ad copywriting, creative coordination, budget management, and performance monitoring. The Meta Ads Specialist will analyze campaign data, prepare regular reports, and continuously test and refine targeting, bidding, and creatives to improve ROI. Collaboration with the marketing, design, and sales teams is essential to ensure that ad strategies align with brand objectives and product launches.

Qualifications

• Strong expertise in Meta Ads Manager, including campaign setup, audience targeting, budget allocation, and performance optimization.
• Demonstrated skills in digital marketing strategy, including funnel planning, remarketing, and conversion-focused campaign structures.
• Ability to write clear, persuasive ad copy and collaborate on creatives that align with brand identity and target audience needs.
• Solid analytical skills with experience using analytics tools to interpret data, track KPIs, and generate actionable insights.
• Understanding of e-commerce and lead-generation workflows, including pixel implementation, events tracking, and basic CRO principles.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams on-site.
• Organized and detail-oriented, with the capacity to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, or a related field; relevant certifications in Meta or digital advertising are an advantage.
• Prior experience in performance marketing for fashion, apparel, or manufacturing brands is preferred but not required.