Junior Paid Marketing Specialist

Bigello; Lahore; On-site; PKR 446,000 - 781,000; Full time

Job summary

Bigello in Lahore is seeking a Junior Paid Marketing Specialist to support planning, execution and optimization of paid campaigns across Meta Ads and Google Ads. You will conduct market and audience research, help set up and monitor campaigns, analyze performance data, and prepare reports for internal stakeholders and clients.

You will work with strategy, creative and tech teams to ensure campaigns meet client goals and brand guidelines.

Qualifications

• Strong communication and customer service skills to collaborate with teams.
• Experience with market research and marketing strategy design.
• Foundational sales and marketing knowledge aligned with campaigns.
• Familiarity with paid advertising platforms like Meta Ads and Google Ads.
• Proficient in MS Excel or Google Sheets for reporting.
• Detail-oriented, organized and able to manage multiple tasks.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Prior internship or junior-level experience in digital marketing is a plus.

Responsibilities

• Assist planning, execution, and optimization of paid campaigns across platforms.
• Conduct market and audience research to inform targeting.
• Set up, monitor, and adjust campaigns for performance.
• Analyze performance data and prepare client-ready reports.
• Collaborate with strategy, creative, and tech teams to align with goals.
• Keep up-to-date with paid media best practices and ideas for improvements.
• Support client communication as needed.

Skills

Communication

Customer Service

Market Research

Marketing Strategy

Sales Basics

Paid Advertising

Excel/Sheets

Detail Oriented

Education

Bachelor's degree in Marketing/Business/Communications or related

Tools

Meta Ads

Google Ads

Job description

Company Description

Bigello is a MarTech company that serves as a complete digital operating system for businesses that want to run and grow online. The team delivers end-to-end solutions, including website design and development, SEO and content strategy, social media production, performance marketing, marketing automation, and CRM setup. Bigello also supports clients with data infrastructure, offline conversion tracking, UX/UI design, branding, ecommerce software, and integrations. With over 500 projects delivered, a 98% client retention rate, and clients across the US, UK, Canada, and Pakistan, Bigello operates at the intersection of strategy and execution. The company focuses on helping both local businesses going digital and fast-scaling ecommerce brands succeed online.

Role Description

The Junior Paid Marketing Specialist is a full-time, on-site role based in Lahore. In this position, the specialist supports the planning, execution, and optimization of paid campaigns across platforms such as Meta Ads and Google Ads. Day-to-day responsibilities include assisting with market and audience research, setting up and monitoring campaigns, analyzing performance data, and preparing reports for internal stakeholders and clients. The specialist collaborates with strategy, creative, and tech teams to ensure campaigns align with client goals and brand guidelines. The role also involves staying current with paid media best practices, contributing ideas for campaign improvements, and supporting client communication as needed.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to collaborate with internal teams and support client-facing interactions.


• Candidates should possess Market Research and Marketing Strategy skills to help design effective paid campaigns and understand target audiences.


• Candidates should possess foundational Sales and Marketing knowledge to align performance campaigns with business outcomes.


• Candidates should have basic familiarity with performance marketing platforms (e.g., Meta Ads, Google Ads) and an interest in data-driven decision-making.


• Candidates should demonstrate proficiency in MS Excel or Google Sheets, and basic analytical skills for tracking and reporting campaign performance.


• Candidates should be detail-oriented, organized, and able to manage multiple tasks in a fast-paced environment.


• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.


• Prior internship or junior-level experience in digital marketing or paid advertising is an advantage but not mandatory.