Digital Marketing Executive

Velosi Asset Integrity Limited; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Velosi Asset Integrity Limited in Lahore, Pakistan is seeking a results-driven Digital Marketing Specialist with 3+ years of B2B experience to plan, execute, and optimize campaigns across Google Ads, LinkedIn, and Meta. You will drive SEO, email marketing, and lead generation while collaborating with sales and product teams.

You will produce analytics, reports, and presentations, and contribute to website improvements and training materials.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of digital marketing experience, preferably B2B.
• Proven experience managing Google Ads, LinkedIn Ads, and Meta campaigns.
• Solid understanding of SEO, SEM, email marketing, and performance reporting.
• Strong English conversational and writing skills.
• Proficient in tools like Google Analytics, Google Search Console, Google Tag Manager, SE Ranking, Canva, Brevo, and WordPress.
• Knowledge of current SEO trends with relevance to technical content.
• Experience in creating and delivering professional presentations using PowerPoint or similar tools.

Responsibilities

• Execute and optimize paid advertising campaigns on Google Ads, LinkedIn, and Meta platforms.
• Plan and manage SEO strategies to improve website traffic and search engine rankings.
• Develop and manage email marketing campaigns and lead forms.
• Create compelling ad copy tailored to technical and corporate audiences.
• Design and deliver presentations for the monthly webinars.
• Monitor and report campaign performance using Google Analytics, SE Ranking, and ad platform insights.
• Collaborate with sales, BD teams on campaign strategies and lead generation initiatives.
• Collaborate with design and development teams on UI/UX testing and website improvements.
• Assist in creating promotional material and campaign content for training and software products.
• Conduct competitor research, market analysis, and audience segmentation.
• Support lead generation and outreach using CRM tools.

Skills

Digital marketing

Campaign management

SEO/SEM

Communications

Presentation skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Google Search Console

Google Tag Manager

SE Ranking

Canva

Brevo

WordPress

Job description

Job Type: Full-time, Permanent

Project Location(s): Lahore, Pakistan

Education: Bachelor's degree in Marketing, Business, or a related field.

Job Responsibilities

• Execute and optimize paid advertising campaigns on Google Ads, LinkedIn, and Meta platforms.
• Plan and manage SEO strategies to improve website traffic and search engine rankings.
• Develop and manage email marketing campaigns and lead forms.
• Create compelling ad copy tailored to technical and corporate audiences.
• Design and deliver presentations for the monthly webinars.
• Monitor and report campaign performance using Google Analytics, SE Ranking, and ad platform insights.
• Collaborate with the sales and business development teams on campaign strategies and lead generation initiatives, and align marketing efforts.
• Collaborate with the design and development teams on UI/UX testing and website improvements.
• Assist in creating promotional material and campaign content for training and software products.
• Conduct competitor research, market analysis, and audience segmentation.
• Support lead generation and outreach using io and CRM tools.

As our ideal candidate, you should have:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in digital marketing, preferably B2B.
• Proven experience managing Google Ads, LinkedIn Ads, and Meta campaigns.
• Solid understanding of SEO, SEM, email marketing, and performance reporting.
• Strong English conversational and writing skills.
• Proficient in tools like Google Analytics, Google Search Console, Google Tag Manager, SE Ranking, Canva, Brevo, and WordPress.
• Knowledge of current SEO trends with relevance to technical content.
• Experience in creating and delivering professional presentations using PowerPoint or similar tools.