Paid Media Associate for Campaign Growth (Lahore)

Bigello; Lahore; On-site; PKR 446,000 - 781,000; Full time

Job summary

Bigello in Lahore is seeking a Junior Paid Marketing Specialist to support planning, execution and optimization of paid campaigns across Meta Ads and Google Ads. You will conduct market and audience research, help set up and monitor campaigns, analyze performance data, and prepare reports for internal stakeholders and clients.

You will work with strategy, creative and tech teams to ensure campaigns meet client goals and brand guidelines.

Qualifications

• Strong communication and customer service skills to collaborate with teams.
• Experience with market research and marketing strategy design.
• Foundational sales and marketing knowledge aligned with campaigns.
• Familiarity with paid advertising platforms like Meta Ads and Google Ads.
• Proficient in MS Excel or Google Sheets for reporting.
• Detail-oriented, organized and able to manage multiple tasks.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Prior internship or junior-level experience in digital marketing is a plus.

Responsibilities

• Assist planning, execution, and optimization of paid campaigns across platforms.
• Conduct market and audience research to inform targeting.
• Set up, monitor, and adjust campaigns for performance.
• Analyze performance data and prepare client-ready reports.
• Collaborate with strategy, creative, and tech teams to align with goals.
• Keep up-to-date with paid media best practices and ideas for improvements.
• Support client communication as needed.

Skills

Communication

Customer Service

Market Research

Marketing Strategy

Sales Basics

Paid Advertising

Excel/Sheets

Detail Oriented

Education

Bachelor's degree in Marketing/Business/Communications or related

Tools

Meta Ads

Google Ads

Job description

Bigello in Lahore is seeking a Junior Paid Marketing Specialist to support planning, execution and optimization of paid campaigns across Meta Ads and Google Ads. You will conduct market and audience research, help set up and monitor campaigns, analyze performance data, and prepare reports for internal stakeholders and clients.

You will work with strategy, creative and tech teams to ensure campaigns meet client goals and brand guidelines.