Google Ads Strategist

My Digital People; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

My Digital People is seeking a data-driven Google Ads Specialist to manage and optimize campaigns across Google Search, Performance Max, Display, Shopping, and YouTube for UK and US markets.

You will focus on conversion tracking, bidding strategies, keyword research, and campaign performance analysis to drive ROAS and revenue while collaborating with SEO, content, and development teams.

Qualifications

• 2–4 years hands-on experience in Google Ads.
• Experience managing UK and US campaigns.
• Proven experience with Search and Performance Max campaigns.
• Working knowledge of Shopping, Display, and YouTube Ads.
• Strong understanding of keyword research, search intent, bidding, and budget management.

Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns across multiple platforms.
• Manage Google Search, Performance Max, Shopping, Display, and YouTube campaigns.
• Conduct detailed keyword research, search-term analysis, competitor research, and negative keyword management.
• Develop effective campaign and ad-group structures based on business objectives.
• Write and test compelling RSAs and ad copy.
• Manage and optimize bidding strategies including tCPA, tROAS, Maximize Conversions, and Maximize Clicks.
• Optimize campaigns based on ROAS, CPA, CPL, CTR, CPC, conversion rate, impression share, and revenue.
• Monitor budgets and ensure efficient allocation of advertising spend.
• Identify opportunities for campaign scaling while maintaining target profitability.
• Analyze search terms and continuously improve keyword targeting and negative keyword lists.
• Conduct A/B testing of ads, landing pages, audiences, bidding strategies, and campaign structures.
• Monitor campaign performance and identify opportunities for improvement.
• Work closely with SEO, content, web development, and creative teams to improve campaign performance.
• Prepare regular performance reports with actionable insights and recommendations.

Skills

Google Ads

UK campaigns

US campaigns

Keyword research

Bidding strategies

GA4

GTM

Conversion tracking

A/B testing

Shopping campaigns

Tools

Google Ads Editor

Google Tag Manager

Merchant Center

GA4

Job description

We are looking for a data-driven and performance-focused Google Ads Specialist with strong hands-on experience in managing and optimizing campaigns across Google Search, Performance Max, Display, Shopping, and YouTube Ads.

The ideal candidate should have experience managing campaigns for UK and US markets, with a strong understanding of conversion tracking, bidding strategies, keyword research, campaign optimization, and performance analysis.

Key Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns across multiple platforms.
• Manage Google Search, Performance Max, Shopping, Display, and YouTube campaigns.
• Conduct detailed keyword research, search-term analysis, competitor research, and negative keyword management.
• Develop effective campaign and ad-group structures based on business objectives.
• Write and test compelling Responsive Search Ads (RSAs) and ad copy.
• Manage and optimize bidding strategies including tCPA, tROAS, Maximize Conversions, Maximize Conversion Value, and Maximize Clicks.
• Optimize campaigns based on ROAS, CPA, CPL, CTR, CPC, conversion rate, impression share, and revenue.
• Manage and optimize UK and US-based campaigns, considering differences in audience behavior, competition, search intent, and market conditions.
• Monitor budgets and ensure efficient allocation of advertising spend.
• Identify opportunities for campaign scaling while maintaining target profitability.
• Analyze search terms and continuously improve keyword targeting and negative keyword lists.
• Conduct A/B testing of ads, landing pages, audiences, bidding strategies, and campaign structures.
• Monitor campaign performance and identify opportunities for improvement.
• Work closely with SEO, content, web development, and creative teams to improve campaign performance.
• Prepare regular performance reports with actionable insights and recommendations.

Conversion Tracking & Analytics

• Set up and troubleshoot Google Ads conversion tracking.
• Strong understanding of Google Tag Manager (GTM).
• Experience with GA4 and linking it with Google Ads.
• Understand tracking for leads, purchases, calls, forms, and other conversion actions.
• Troubleshoot discrepancies between Google Ads, GA4, CRM, and website/backend data.
• Understand attribution and conversion data quality.
• Experience with enhanced conversions is a strong advantage.

E-Commerce & Performance Marketing

• Experience managing Google Shopping and Performance Max campaigns.
• Understanding of Merchant Center and product feeds.
• Ability to analyze product-level performance and identify high/low-performing products.
• Experience with e-commerce metrics such as ROAS, AOV, CAC, revenue, and conversion rate.
• Ability to develop full-funnel strategies for both e-commerce and lead-generation businesses.

Requirements

• 2–4 years of hands-on experience in Google Ads.
• Strong experience managing UK and US campaigns.
• Proven experience with Search and Performance Max campaigns.
• Working knowledge of Shopping, Display, and YouTube Ads.
• Strong understanding of keyword research, search intent, match types, bidding, and budget management.
• Hands-on experience with Google Ads Editor is preferred.
• Strong knowledge of GA4, Google Tag Manager, and conversion tracking.
• Experience working with Google Merchant Center is preferred.
• Strong analytical and problem-solving skills.
• Ability to independently manage campaigns and take ownership of performance.
• Good understanding of landing pages and conversion funnels.
• Strong reporting and communication skills.