Senior PPC & Performance Analyst

HR Ways - Hiring Tech Talent; Karachi Division; On-site; PKR 1,500,000 - 2,100,000; Full time

Job summary

HR Ways - Hiring Tech Talent is assisting a UK-based, B2B, product-focused organization to find a Senior PPC Specialist. The role demands hands-on management of paid media across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads, translating business goals into high-performing campaigns.

You will own campaign execution, budget management, optimization, and reporting, collaborating closely with the Head of Marketing to drive awareness, consideration, and conversions across multi-market campaigns.

Qualifications

• 4–5+ years of experience independently managing PPC campaigns.
• Experience with Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
• Experience designing and managing full-funnel paid media campaigns (Awareness, Consideration, Conversion, and Retention).
• Strong command of GA4, GTM, Server-side Tracking, and CAPI.
• Ability to troubleshoot tracking and attribution issues.
• Experience with multi-touch attribution, incrementality testing, and media mix analysis.
• Proven ability to improve CTR, CPC, CPA, ROAS, and CAC through data-driven optimization.
• Experience creating executive-level performance dashboards and reports.
• Strong copywriting skills for Search, Social, and Display advertising.
• Experience collaborating with creative teams and implementing creative testing frameworks.
• Working knowledge of Landing Page Conversion Rate Optimization (CRO).
• Advanced experience using: Performance Max, Advantage+, Smart Bidding.
• Experience with automation scripts, rules-based automation, or third-party PPC management tools
• Ability to evaluate and adopt new AI-powered advertising features.

Responsibilities

• Execute and optimize PPC campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience targeting, search term analysis, and negative keyword optimization.
• Set and manage budgets across multiple platforms, ensuring efficient spend against pacing and ROI targets.
• Build and maintain performance dashboards and present actionable insights.
• Develop and test ad copy, creatives, and landing page experiences.
• Run structured A/B tests to continuously improve campaign performance.
• Identify and implement automation and AI-driven opportunities to improve campaign efficiency and performance.
• Leverage platform automation features such as Performance Max, Advantage+, and Smart Bidding where appropriate.

Skills

PPC management

Google Ads

Bing Ads

Meta Ads

LinkedIn Ads

GA4

GTM

Server-side Tracking

CAPI

Attribution

Dashboards

Copywriting

CRO

Automation

AI features

Tools

Performance Max

Advantage+

Smart Bidding

Automation scripts

PPC tools

Job description

Client Company Introduction

Our client is a UK-based, B2B, product-focused organization specializing in highly specialized solutions.

Position Overview

We are looking for a Senior PPC Specialist to execute our paid advertising function across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.

This is a hands-on role for someone with complete command of platform mechanics, budget strategy, and performance optimization, capable of managing high-spend, multi-market campaigns while translating business goals into high-performing paid media strategies.

You will be responsible for campaign execution, budget management, optimization, and performance reporting, working directly with the Head of Marketing.

Key Responsibilities

Campaign Management

• Execute and optimize PPC campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience targeting, search term analysis, and negative keyword optimization.

Budget & Performance

• Set and manage budgets across multiple platforms, ensuring efficient spend against pacing and ROI targets.
• Build and maintain performance dashboards and present actionable insights.

Creative & Testing

• Develop and test ad copy, creatives, and landing page experiences.
• Run structured A/B tests to continuously improve campaign performance.

Automation & AI

• Identify and implement automation and AI-driven opportunities to improve campaign efficiency and performance.
• Leverage platform automation features such as Performance Max, Advantage+, and Smart Bidding where appropriate.

What We're Looking For

• 4–5+ years of experience independently managing PPC campaigns.
• Demonstrated expertise in Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
• Experience designing and managing full-funnel paid media campaigns (Awareness, Consideration, Conversion, and Retention).
• Strong command of GA4, Google Tag Manager (GTM), Server-side Tracking, and Conversion API (CAPI).
• Ability to independently troubleshoot tracking and attribution issues.
• Experience with multi-touch attribution, incrementality testing, and media mix analysis.
• Proven ability to improve CTR, CPC, CPA, ROAS, and Customer Acquisition Cost (CAC) through data-driven optimization.
• Experience creating executive-level performance dashboards and reports.
• Strong copywriting skills for Search, Social, and Display advertising.
• Experience collaborating with creative teams and implementing creative testing frameworks.
• Working knowledge of Landing Page Conversion Rate Optimization (CRO).
• Advanced experience using:
• Performance Max
• Advantage+
• Smart Bidding
• Experience with automation scripts, rules-based automation, or third-party PPC management tools
• Ability to evaluate and adopt new AI-powered advertising features.

What We Offer

• Competitive salary based on experience.
• Clear career progression within a growing marketing team.
• Access to professional development opportunities and industry-leading tools.
• Collaborative and growth-oriented work environment.
• Experience: 3–5 Years
• Work Mode: Onsite
• Working Days: Monday – Friday
• Office Timings: 10:00 AM – 6:00 PM
• Shift: Morning

About HR Ways

HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT product companies hire top technology talent both locally and internationally.

We work with 300+ employers worldwide, ranging from leading SaaS companies to fast-growing startups, with operations across the UAE, Canada, USA, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and many other regions.