Google Ads Specialist

Axiom World (Pvt) Ltd; Lahore; On-site; PKR 1,000,000 - 1,200,000; Full time

Job summary

Axiom World (Pvt) Ltd is seeking a Google Ads Specialist with 2–3 years of hands-on experience to drive qualified leads and maximize ROI across multiple campaigns. The role requires managing searches, display, and remarketing while optimizing ad copy and landing pages.

You will monitor performance metrics, implement tracking via GA4 and GTM, and collaborate with SEO, design, content, and business development teams to continually improve results.

Qualifications

• 2–3 years of practical experience in Google Ads / PPC.
• Strong understanding of Google Search Ads, Performance Max, Display and Remarketing.
• Hands-on experience with Google Analytics 4 and Google Tag Manager.
• Strong knowledge of keyword research, bidding strategies, conversion tracking, and campaign optimization.
• Experience managing lead-generation campaigns.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing.
• Conduct keyword research, competitor analysis, and audience targeting.
• Develop and optimize ad copy, landing-page strategies, and campaign structures.
• Monitor campaign performance, budgets, conversions, CPC, CTR, CPA, and ROAS.
• Identify opportunities to improve lead quality, conversion rates, and ROI.
• Set up and monitor conversion tracking using Google Analytics 4 and Google Tag Manager.
• Prepare regular performance reports and provide actionable insights.
• Conduct A/B testing of ads, keywords, audiences, and landing pages.
• Stay updated with Google Ads policies, algorithm changes, and industry trends.
• Collaborate with SEO, Design, Content, and Business Development teams to improve campaign performance.

Skills

Google Ads

PPC

Keyword research

Analytics

Tools

Google Analytics 4

Google Tag Manager

Job description

We are looking for a Google Ads Specialist with 2–3years of hands-on experience in managing and optimizing Google Ads campaigns.The ideal candidate will be responsible for driving qualified leads, improvingcampaign performance, and maximizing ROI across multiple campaigns.

Key Responsibilities

• Plan,create, manage, and optimize Google Ads campaigns across Search,Display, Performance Max, and remarketing.
• Conductkeyword research, competitor analysis, and audience targeting.
• Developand optimize ad copy, landing-page strategies, and campaign structures.
• Monitorcampaign performance, budgets, conversions, CPC, CTR, CPA, and ROAS.
• Identifyopportunities to improve lead quality, conversion rates, and overallcampaign ROI.
• Set upand monitor conversion tracking using Google Analytics 4 and Google TagManager.
• Prepareregular performance reports and provide actionable insights.
• ConductA/B testing of ads, keywords, audiences, and landing pages.
• Stayupdated with Google Ads policies, algorithm changes, and industry trends.
• Collaboratewith the SEO, Design, Content, and Business Development teams to improvecampaign performance.

Requirements

• 2–3years of practical experience in Google Ads/PPC.
• Strongunderstanding of Google Search Ads, Performance Max, Display, andRemarketing.
• Hands-onexperience with Google Analytics 4 and Google Tag Manager.
• Strongknowledge of keyword research, bidding strategies, conversion tracking,and campaign optimization.
• Experiencemanaging lead-generation campaigns.
• Stronganalytical and problem-solving skills.
• Abilityto interpret campaign data and make data-driven decisions.
• GoogleAds certification will be an advantage.