Associate PPC Expert

Abendsoft Ltd.; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Abendsoft Ltd. seeks an Associate PPC Expert to join its performance marketing team and manage Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max for several ecommerce brands.

The role requires about 2 years of hands-on PPC experience, strong analytics, and a data-driven approach to optimise campaigns for better ROAS. Working days are Monday–Saturday, with office hours 12 PM–9 PM.

Qualifications

• 2 years of hands-on experience managing Google Ads campaigns.
• Strong understanding of Google Ads platforms: Search, Shopping, Performance Max, Display and YouTube.
• Experience with GA4, GTM, and UTM tracking.
• Proficiency in Excel or Google Sheets for data analysis.
• Experience optimising campaigns to improve CPA, ROAS and overall performance.
• Familiarity with Shopify and ecommerce marketing.

Responsibilities

• Create, manage, and optimise Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.
• Monitor campaign performance and implement data-driven optimisations to improve CTR, CPC, CPA, conversion rate, and ROAS.
• Conduct keyword, audience and competitor research to identify growth opportunities.
• Set up and maintain Google Merchant Center product feeds with policy compliance.
• Track budgets and pacing to support monthly marketing goals.
• Collaborate with designers and content teams to test ad creatives and landing pages.
• Build and maintain performance reports using GA4, Looker Studio, and Sheets.
• Perform A/B testing on ad copy, bidding strategies, audiences, and landing pages.
• Support tracking implementation using GTM and UTM parameters.
• Stay updated with Google Ads features and PPC best practices.
• Work across multiple ecommerce brands with different products and objectives.

Skills

PPC experience

Google Ads

GA4

GTM

Excel/Sheets

Shopify

Campaign optimisation

Analytics

Tools

Google Merchant Center

GA4

GTM

Looker Studio

Shopify

Job description

We’re looking for a motivated and data-driven Associate PPC Expert to join our performance marketing team. In this role, you’ll assist in creating, managing, and optimising Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max. You’ll work closely with senior marketers to improve campaign performance, drive customer acquisition, and achieve strong ROAS for multiple e-commerce brands.

This role is ideal for someone with around 2 years of hands‑on PPC experience, strong analytical skills, and a passion for performance marketing. You should be comfortable managing campaigns, analysing data, and implementing optimisations to improve business results.

Working Days: Monday - Saturday

Office Timing: 12 PM - 9 PM

Responsibilities

• Create, manage, and optimise Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.
• Monitor campaign performance and make data‑driven optimisations to improve CTR, CPC, CPA, conversion rate, and ROAS.
• Conduct keyword research, audience analysis, and competitor research to identify growth opportunities.
• Assist in setting up and maintaining Google Merchant Center product feeds, ensuring feed accuracy and policy compliance.
• Track budgets, campaign pacing, and performance to support monthly marketing goals.
• Collaborate with designers and content teams to test ad creatives and landing pages.
• Build and maintain performance reports using Google Analytics 4 (GA4), Google Sheets, and Looker Studio.
• Perform A/B testing on ad copy, bidding strategies, audiences, and landing pages to improve campaign performance.
• Support tracking implementation using Google Tag Manager (GTM) and UTM parameters.
• Stay updated with Google Ads features, algorithm updates, and PPC best practices.
• Work across multiple e-commerce brands with different products, audiences, and business objectives.

Requirements

• 2 years of hands‑on experience managing Google Ads campaigns.
• Good understanding of Google Search, Shopping, Performance Max, Display, YouTube, and Google Merchant Center.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and UTM tracking.
• Strong analytical skills with proficiency in Microsoft Excel or Google Sheets.
• Experience optimising campaigns to improve CPA, ROAS, and overall campaign performance.
• Familiarity with Shopify and e‑commerce marketing.
• Strong communication skills with the ability to present campaign insights and recommendations.
• Ability to manage multiple campaigns and prioritise tasks in a fast‑paced environment.

Bonus Skills

• Experience with Meta Ads or TikTok Ads.
• Basic understanding of conversion rate optimisation (CRO) and landing page testing.
• Google Ads Certification is an advantage.