Full-stack Meta Creative Strategist | Paid Trial to Full-time

Whitecollars; Lahore; On-site; PKR 5,563,000 - 9,890,000; Full time

Job summary

Whitecollars seeks a skilled creative marketer to craft direct-response Meta ads and compelling scripts. You’ll write 30-second video scripts, test hooks, and iterate based on results.

You’ll analyze performance data, study competitors, and push for fast conversions with pain-driven messaging. Strong English and EST overlap required. This role offers remote-friendly collaboration and fast-paced growth opportunities.

Qualifications

• Fluent English, written and spoken.
• Experience writing Meta/direct-response ads and scripts.
• Portfolio of Meta or direct-response ads and scripts.
• Willingness to participate in a paid trial.
• EST-compatible hours availability.

Responsibilities

• Write 30-second video scripts and ad copy with a strong pain-driven hook.
• Get to the conversion ask quickly, avoiding slow brand storytelling.
• Think in terms of broad targeting; let the message drive audience selection.
• Read performance data and decide what to test next.
• Study competitor ads and craft fresh, non-copied ideas.

Skills

Meta ads expertise

Direct-response scripting

Angles & hooks

Performance analysis

Ad testing mindset

Tools

Tracker (RedTrack/Voluum/Binom)

Adspy tools (AdPlexity/Anstrex)

Job description

Our client doesn’t need pretty ads. They need ads that make money.

We are hiring on behalf of our client, a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). The offers are mostly B2C and pain-driven, in verticals such as insurance, finance, education, and e-commerce, in video campaigns only.

The role

You will write direct-response scripts and ad concepts, study how they perform, and improve them.

Day-to-day, you will:

• Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
• Get to the conversion ask quickly instead of telling a slow brand story.
• Think in terms of broad targeting, where the message does the audience selection.
• Read performance data and decide what to test next.
• Study competitor ads, then create something new instead of copying them

You are probably a great fit if you: -

• Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
• Write short, punchy, conversion-focused scripts.
• Think in angles, hooks, and pain points, and enjoy finding new ones.
• Are creative and curious, and would rather test ideas than manage spreadsheets.
• Can look at a plain-looking ad and explain why it converts.
• Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.

• Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta.
• A relevant portfolio of Meta or direct-response ads and scripts (see below).
• Fluent spoken and written English, including a short phone check.
• Availability for EST-compatible hours [confirm required overlap, e.g. 4+ hours].
• Willingness to take part in a paid trial.