Full-Stack Meta Creative Strategist Paid Trial To Full-Time

Whitecollars; Lahore; Hybrid; PKR 1,339,000 - 2,009,000; Full time

Benefits offered by this job

Paid trial

Job summary

Whitecollars is seeking a creative performance marketer to craft direct-response, conversion-focused video scripts for Meta ads. You will analyze performance data, iterate on hooks and angles, and test new ideas against competitors to drive scalable campaigns.

The role emphasizes rapid conversion-driven storytelling, experience with trackers and ad networks, and a willingness to participate in a paid trial. Strong English communication is essential, with EST-compatible overlapping hours.

Qualifications

• Fluent English, with strong written and spoken communication.
• Proven ability to write direct-response video scripts for Meta ads.
• Experience with performance marketing, including restricted verticals.

Responsibilities

• Write 30-second video scripts and ad copy with a strong pain-driven hook.
• Get to the conversion ask quickly, avoiding long brand storytelling.
• Think in angles, hooks, and pain points to drive conversions.
• Read performance data to decide what to test next.
• Study competitor ads and create fresh concepts instead of copying.

Skills

Meta ads

Direct-response writing

Script writing

Performance marketing

Creative testing

Data interpretation

Angling & hooks

Trend spotting

Tools

RedTrack

Voluum

Binom

MaxBounty

Perform

AdPlexity

Anstrex

Job description

Job Description:

Our client doesn’t need pretty ads. They need ads that make money.

We are hiring on behalf of our client, a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). The offers are mostly B2C and pain-driven, in verticals such as insurance, finance, education, and e-commerce, in video campaigns only.

The role

You will write direct-response scripts and ad concepts, study how they perform, and improve them.

Day-to-day, you will:

• Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
• Get to the conversion ask quickly instead of telling a slow brand story.
• Think in terms of broad targeting, where the message does the audience selection.
• Read performance data and decide what to test next.
• Study competitor ads, then create something new instead of copying them

You are probably a great fit if you:

• Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
• Write short, punchy, conversion-focused scripts.
• Think in angles, hooks, and pain points, and enjoy finding new ones.
• Are creative and curious, and would rather test ideas than manage spreadsheets.
• Can look at a plain-looking ad and explain why it converts.
• Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.
• Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta.
• A relevant portfolio of Meta or direct-response ads and scripts (see below).
• Fluent spoken and written English, including a short phone check.
• Availability for EST-compatible hours [confirm required overlap, e.g. 4+ hours].
• Willingness to take part in a paid trial.