Direct-Response Meta Creative Strategist

Whitecollars; Lahore; On-site; PKR 5,563,000 - 9,890,000; Full time

Job summary

Whitecollars seeks a skilled creative marketer to craft direct-response Meta ads and compelling scripts. You’ll write 30-second video scripts, test hooks, and iterate based on results.

You’ll analyze performance data, study competitors, and push for fast conversions with pain-driven messaging. Strong English and EST overlap required. This role offers remote-friendly collaboration and fast-paced growth opportunities.

Qualifications

• Fluent English, written and spoken.
• Experience writing Meta/direct-response ads and scripts.
• Portfolio of Meta or direct-response ads and scripts.
• Willingness to participate in a paid trial.
• EST-compatible hours availability.

Responsibilities

• Write 30-second video scripts and ad copy with a strong pain-driven hook.
• Get to the conversion ask quickly, avoiding slow brand storytelling.
• Think in terms of broad targeting; let the message drive audience selection.
• Read performance data and decide what to test next.
• Study competitor ads and craft fresh, non-copied ideas.

Skills

Meta ads expertise

Direct-response scripting

Angles & hooks

Performance analysis

Ad testing mindset

Tools

Tracker (RedTrack/Voluum/Binom)

Adspy tools (AdPlexity/Anstrex)

Job description

Whitecollars seeks a skilled creative marketer to craft direct-response Meta ads and compelling scripts. You’ll write 30-second video scripts, test hooks, and iterate based on results.

You’ll analyze performance data, study competitors, and push for fast conversions with pain-driven messaging. Strong English and EST overlap required. This role offers remote-friendly collaboration and fast-paced growth opportunities.