Digital Marketing Specialist

SoftLinks FZCO; Islamabad; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

SoftLinks FZCO, a Dubai-based IT company, seeks an experienced Digital Marketing Specialist with hands-on expertise in paid advertising across Meta Ads and Google PPC. The role emphasizes lead generation, optimization, and data-driven decision-making to drive ROI and growth.

You will plan and execute campaigns on Facebook/Instagram and Google Ads, conduct in-depth audience and keyword research, and monitor performance using GA4, Google Tag Manager, and Meta Pixel.

Qualifications

• Proven experience in Digital Marketing.
• Hands-on experience with Meta Ads (Facebook & Instagram).
• Strong expertise in Google Ads and PPC campaign management.
• Good understanding of lead generation and conversion optimization.
• Knowledge of GA4, Google Tag Manager, and Meta Pixel.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan, launch, and manage Facebook and Instagram Ads campaigns.
• Create and optimize Google Ads (PPC) campaigns.
• Develop paid marketing strategies for lead generation and business growth.
• Conduct audience research, keyword research, and competitor analysis.
• Optimize campaigns to improve ROI and reduce CPC and CPA.
• Manage advertising budgets and monitor campaign performance.
• Set up and monitor conversion tracking, Meta Pixel, GA4, and Google Tag Manager.
• Analyze campaign results and prepare performance reports.

Skills

Digital Marketing

Meta Ads

Google Ads

Lead generation

Conversion optimization

Analytics

GA4

Google Tag Manager

Meta Pixel

PPC management

Tools

Facebook/Instagram Ads Manager

Google Ads

GA4

Google Tag Manager

Meta Pixel

Job description

Company Description SoftLinks FZCO is a Dubai-based IT company specializing in digital media marketing, software solutions, website design and development, and SEO services. The organization focuses on delivering high-quality, standards-driven technology and marketing solutions to a diverse range of clients. Team members collaborate across disciplines to build effective digital experiences and measurable marketing outcomes. SoftLinks FZCO offers opportunities to work with modern tools, learn from experienced professionals, and contribute to impactful projects in a growing technology environment.

We are looking for an experienced and results-driven Digital Marketing Specialist with strong hands-on experience in Paid Advertising, particularly Meta Ads and Google PPC campaigns.

Key Responsibilities

• Plan, launch, and manage Facebook and Instagram Ads campaigns.
• Create and optimize Google Ads (PPC) campaigns.
• Develop paid marketing strategies for lead generation and business growth.
• Conduct audience research, keyword research, and competitor analysis.
• Optimize campaigns to improve ROI and reduce CPC and CPA.
• Manage advertising budgets and monitor campaign performance.
• Set up and monitor conversion tracking, Meta Pixel, GA4, and Google Tag Manager.
• Analyze campaign results and prepare performance reports.

Requirements

• Proven experience in Digital Marketing.
• Hands-on experience with Meta Ads (Facebook & Instagram).
• Strong expertise in Google Ads and PPC campaign management.
• Good understanding of lead generation and conversion optimization.
• Knowledge of GA4, Google Tag Manager, and Meta Pixel.
• Strong analytical and problem-solving skills.