Paid Media & PPC Performance Specialist

SoftLinks FZCO; Islamabad; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

SoftLinks FZCO, a Dubai-based IT company, seeks an experienced Digital Marketing Specialist with hands-on expertise in paid advertising across Meta Ads and Google PPC. The role emphasizes lead generation, optimization, and data-driven decision-making to drive ROI and growth.

You will plan and execute campaigns on Facebook/Instagram and Google Ads, conduct in-depth audience and keyword research, and monitor performance using GA4, Google Tag Manager, and Meta Pixel.

Qualifications

• Proven experience in Digital Marketing.
• Hands-on experience with Meta Ads (Facebook & Instagram).
• Strong expertise in Google Ads and PPC campaign management.
• Good understanding of lead generation and conversion optimization.
• Knowledge of GA4, Google Tag Manager, and Meta Pixel.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan, launch, and manage Facebook and Instagram Ads campaigns.
• Create and optimize Google Ads (PPC) campaigns.
• Develop paid marketing strategies for lead generation and business growth.
• Conduct audience research, keyword research, and competitor analysis.
• Optimize campaigns to improve ROI and reduce CPC and CPA.
• Manage advertising budgets and monitor campaign performance.
• Set up and monitor conversion tracking, Meta Pixel, GA4, and Google Tag Manager.
• Analyze campaign results and prepare performance reports.

Skills

Digital Marketing

Meta Ads

Google Ads

Lead generation

Conversion optimization

Analytics

GA4

Google Tag Manager

Meta Pixel

PPC management

Tools

Facebook/Instagram Ads Manager

Google Ads

GA4

Google Tag Manager

Meta Pixel

Job description

SoftLinks FZCO, a Dubai-based IT company, seeks an experienced Digital Marketing Specialist with hands-on expertise in paid advertising across Meta Ads and Google PPC. The role emphasizes lead generation, optimization, and data-driven decision-making to drive ROI and growth.

You will plan and execute campaigns on Facebook/Instagram and Google Ads, conduct in-depth audience and keyword research, and monitor performance using GA4, Google Tag Manager, and Meta Pixel.