Digital Marketing Specialist

wesimplyconnect; Karachi Division; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

wesimplyconnect is looking for a Digital Marketing Specialist (B2B Focus) to handle end-to-end digital marketing initiatives. This role centers on optimizing B2B paid advertising across major platforms including Google, Facebook, and LinkedIn, with a strong emphasis on strategic SEO and crafting effective email marketing campaigns. Ideal candidates will have proven B2B experience and a strong analytical mindset.

You will work collaboratively with sales and leadership teams to create content tailored for B2B audiences while monitoring performance to ensure alignment with marketing goals.

Qualifications

• Hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of B2B buyer journeys and lead funnels.
• Experience with SEO best practices in a B2B environment.
• Ability to create clear, compelling B2B-focused content.

Responsibilities

• Plan, launch, and optimize B2B paid advertising campaigns.
• Drive B2B SEO strategy and manage email marketing campaigns.
• Develop and schedule social media content tailored to B2B audiences.
• Analyze performance and optimize campaigns based on KPIs.

Skills

B2B Paid Advertising

SEO Strategy

Email Marketing

Content Marketing

Data Analysis

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM Tools

Marketing Automation Tools

Job description

Digital Marketing Specialist (B2B Focus)

Job Overview

Simply Connect is looking to hire a Digital Marketing Specialist with proven B2B experience who can own and execute end-to-end digital marketing initiatives. This role is for someone who understands longer sales cycles, lead quality, and pipeline impact. As a Digital Marketing Specialist, you will be responsible for planning, executing, and managing B2B paid advertising campaigns across major social media platforms. You will also drive B2B SEO strategy and create and manage email marketing campaigns focused on lead generation.

Job Description

• Plan, launch, and optimize B2B paid advertising campaigns on: Google Ads, Facebook & Instagram Ads and LinkedIn Ads (strong focus).
• Drive B2B SEO strategy (keyword research, on-page optimization, content alignment with buyer intent).
• Create and manage email marketing campaigns for lead nurturing, outbound support, and lifecycle marketing.
• Develop and schedule social media content tailored to B2B audiences.
• Support and execute content marketing (blogs, landing pages, case studies, ad copy, website content).
• Monitor performance, analyze KPIs (CPL, CAC, MQLs, SQLs), and continuously optimize campaigns.
• Collaborate closely with sales and leadership to align marketing with pipeline and revenue goals.

Preferred Qualifications

• Hands‑on experience managing Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of B2B buyer journeys and lead funnels.
• Experience with SEO best practices in a B2B environment.
• Experience running email marketing and lead nurturing campaigns.
• Ability to create clear, compelling B2B‑focused content and messaging.
• Analytical, data‑driven mindset with the ability to report on results.
• Familiarity with CRM and marketing automation tools.
• Experience working closely with sales teams.