Digital Marketing Specialist

Faaz Tech; Karachi Division; On-site; PKR 600,000 - 900,000; Full time

Job summary

FAAZ TECH is seeking a data-driven Digital Marketing Specialist to amplify its digital footprint and drive high-quality leads. This role focuses on strategy, not just social media posting, leveraging search engines, conversion psychology, and performance marketing.

You will design and execute SEO/SEM, manage PPC campaigns across Google Ads and LinkedIn, and collaborate with content teams to build high-converting landing pages and ad copy.

Qualifications

• Proven record managing digital campaigns for B2B or tech brands.
• Google Ads Certification and deep familiarity with Meta Business Suite.
• Strong analytical mindset with ability to turn data into actionable insights.
• Exceptional copywriting skills with a knack for persuasive messaging.
• Experience with CRM tools (HubSpot, Pipedrive) and marketing automation.

Responsibilities

• Design and implement SEO and SEM strategies to grow organic and paid traffic.
• Manage PPC campaigns across Google Ads and LinkedIn, maximizing ROI.
• Track KPIs with GA4 and Search Console to uncover growth opportunities.
• Collaborate with content teams to create high-converting landing pages and ads.
• Run A/B tests across channels to optimize lead funnels.
• Stay ahead on AI trends and their impact on digital marketing.

Skills

Strong analytical mind

Copywriting

Strategic marketing thinking

Lead generation strategies

Collaboration with content team

Tools

Google Ads

Meta Business Suite

GA4 / Search Console

CRM tools (HubSpot, Pipedrive)

Job description

We are seeking a data-driven Digital Marketing Specialist to amplify FAAZ TECH’s digital footprint and drive high-quality leads. This isn’t a "social media posting" job; we need a strategist who understands the mechanics of search engines, the psychology of conversion, and the power of performance marketing. You will be responsible for turning our brand presence into a growth engine.

Key Responsibilities

• Design and execute comprehensive SEO and SEM strategies to increase organic and paid traffic.
• Manage and optimize PPC campaigns across Google Ads and LinkedIn, ensuring maximum ROI.
• Monitor key performance indicators (KPIs) using GA4 and Search Console to identify growth opportunities.
• Collaborate with the content team to develop high-converting landing pages and ad copy.
• Conduct A/B testing on various marketing channels to improve lead generation funnels.
• Stay ahead of industry trends, specifically regarding AI integration in digital marketing.

Requirements

• Proven track record of managing successful digital campaigns for B2B or Tech brands.
• Google Ads Certification and deep familiarity with Meta Business Suite.
• Strong analytical mind with the ability to translate complex data into actionable insights.
• Exceptional copywriting skills with an eye for "what makes people click."
• Experience with CRM tools (like HubSpot or Pipedrive) and marketing automation.