Digital Marketing Analyst

ibex; Lahore; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

ibex is seeking a PPC specialist to create and manage campaigns across Google, Microsoft, Meta and other platforms in Lahore. You will optimize targeting, write effective ad copy, and track conversions to drive online and offline results.

The role requires 1–2 years of digital media experience, strong analytical skills, and proficiency in Excel, Sheets, and Analytics. Collaboration with cross-functional teams and ongoing learning are essential.

Qualifications

• Minimum Bachelor’s in Business Administration (Required).
• Masters in Business (Preferred).
• 1-2 yrs with reputable firm (Required).
• 1 year experience / technical know-how of digital media platforms (Preferred).

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social platforms.
• In-depth knowledge & understanding of Google, Microsoft & Meta Ads features and tools.
• Measuring & tracking campaign performance with focus on conversions (online & offline).
• Effective search ads copy writing.
• Identify, implement, optimize & scale marketing efforts with optimal ads targeting.
• Follow paid search industry trends and stay up-to-date with new tools and practices.
• Audit paid media accounts regularly.
• Collaborate with sales, marketing, content, analytics, product, and development teams.
• Develop and maintain documentation of campaign strategies, testing, and tracking setups.

Skills

PPC

Paid search

Google Ads

Bing Ads

Meta Ads

Keyword research

Google Keyword Planner

SEMRush

Excel

Google Analytics

Reporting

Conversions tracking

Communication

Analytical skills

Education

Bachelor's degree in Business Administration

Master's in Business

Tools

Microsoft Excel

Google Sheets

Google Analytics

Job description

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
• In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads
• Measuring & tracking campaign performance, with special focus on conversions (online & offline)
• Effective search ads copy writing
• Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
• Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations
• Follow paid search industry trends and stay up-to-date with new tools and practices
• Work experience as an PPC specialist or paid search analyst or similar digital marketing role
• Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush
• Strong communication, analytical & reporting skills - should be able to effectively present & discuss performance statistics with top management & clients
• Profiecincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred
• Regularly audit paid media accounts
• Collaborate with sales, marketing, content, creative, analytics, product, and development teams
• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.
• Minimum Bachelors in Business Administration (Required)
• Masters in Business (Preferred)
• 1-2 yrs with reputable firm (Required)
• 1 year experience / technical know-how of digital media platforms (Preferred)
• Strong Reporting & Analytically Skills
• Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics