PPC Specialist

Hopeghospital; Islamabad; On-site; PKR 334,800 - 558,000; Full time

Job summary

Hopeghospital is looking for a PPC Specialist to manage paid advertising campaigns and optimize SEO performance in Islamabad. Your role will involve analyzing campaign data to increase website traffic and improve conversions, ensuring maximized returns on digital marketing investments.

The ideal candidate should have strong skills in Google Ads and SEO optimization, alongside excellent communication abilities. The salary will vary depending on experience and skills, paid in local currency.

Qualifications

• Strong knowledge of Google Ads campaign optimization techniques.
• Expertise in SEO tools and keyword research platforms.
• Ability to analyze campaign metrics and conversion performance accurately.

Responsibilities

• Manage Google Ads and paid marketing campaign strategies.
• Optimize campaigns for maximum conversions and reduced advertising costs.
• Perform keyword research for SEO and PPC targeting.
• Analyze campaign performance using analytics and reporting tools.
• Monitor competitor advertising trends and market performance regularly.

Skills

Google Ads optimization

SEO tools

Analytics and reporting

Communication skills

Social media advertising

Digital marketing trends

Job description

PPC Specialist manages paid advertising campaigns, optimizes SEO performance, increases website traffic, analyzes campaign data, improves conversions, and maximizes digital marketing return investments.

Responsibilities

• Manage Google Ads and paid marketing campaign strategies
• Optimize campaigns for maximum conversions and reduced advertising costs
• Perform keyword research for SEO and PPC targeting
• Analyze campaign performance using analytics and reporting tools
• Monitor competitor advertising trends and market performance regularly
• Create engaging advertisement copies for digital marketing campaigns
• Improve landing page performance for better customer conversions
• Prepare detailed reports showing campaign growth and improvements

Required Skills

• Strong knowledge of Google Ads campaign optimization techniques
• Expertise in SEO tools and keyword research platforms
• Ability analyzing campaign metrics and conversion performance accurately
• Excellent communication skills for marketing and client coordination tasks
• Experience managing social media advertising campaigns effectively professionally
• Strong understanding of digital marketing trends and audience behavior

Note: Salary depends on experience, skills, location, and is paid in local currency.