Digital Marketing Analyst

ibex. Pakistan; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

ibex. Pakistan is seeking a Paid Media Marketing Manager to plan and optimize PPC campaigns across Google, Microsoft, Meta and other platforms for growth and better ROI.

Candidates should have a Bachelor's in Business Administration, 1–2 years of experience, and strong analytical and reporting skills, with hands-on knowledge of Google Ads, Bing Ads, Meta Ads, Excel and Analytics.

Qualifications

• Bachelor's degree in Business Administration required.
• 1–2 years with a reputable firm required.
• 1 year experience with digital media platforms preferred.
• Strong reporting and analytical skills.
• Experience in Google Ads, Bing Ads, Meta Ads, Excel, Sheets, and Analytics.

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
• In-depth knowledge and understanding of all the key features/tools of Google, Microsoft & Meta Ads
• Measuring and tracking campaign performance, with focus on conversions (online & offline)
• Effective search ads copy writing
• Ability to identify, implement, optimize and scale marketing efforts with optimal ads targeting
• Expert level understanding of Google’s smart bidding strategies and their best use-cases
• Follow paid search industry trends and stay up-to-date with new tools and practices
• Work experience as an PPC specialist or paid search analyst or similar digital marketing role
• Expertise in keyword research and campaign planning management, with knowledge of Google Keyword Planner / SEMRush
• Strong communication, analytical & reporting skills – discuss performance statistics with top management & clients
• Proficiency in Microsoft Excel, Google Sheets and Google Analytics is preferred
• Regularly audit paid media accounts
• Collaborate with sales, marketing, content, creative, analytics, product, and development teams
• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.

Skills

Digital marketing

Analytical skills

Reporting

Communication

Education

Bachelor's in Business Administration

Master's in Business

Tools

Google Ads

Bing Ads

Meta Ads

MS Excel

Google Sheets

Google Analytics

Job description

• Minimum Bachelors in Business Administration (Required)


• Masters in Business (Preferred)


• 1-2 yrs with reputable firm (Required)


• 1 year experience / technical know-how of digital media platforms (Preferred)


• Strong Reporting & Analytically Skills


• Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics

Manage Paid Media Marketing

Qualifications

• Minimum Bachelors in Business Administration (Required)


• Masters in Business (Preferred)


• 1-2 yrs with reputable firm (Required)


• 1 year experience / technical know-how of digital media platforms (Preferred)


• Strong Reporting & Analytically Skills


• Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms


• In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads


• Measuring & tracking campaign performance, with special focus on conversions (online & offline)


• Effective search ads copy writing


• Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting


• Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations


• Follow paid search industry trends and stay up-to-date with new tools and practices


• Work experience as an PPC specialist or paid search analyst or similar digital marketing role


• Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush


• Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients


• Profiecincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred


• Regularly audit paid media accounts


• Collaborate with sales, marketing, content, creative, analytics, product, and development teams


• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.


• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.