Trade Marketing Supervisor

Sunpride Foods, Inc.; Mandaue; On-site; PHP 480,000 - 720,000; Full time

Benefits offered by this job

Free medical insurance (dependents)

Life insurance

Sick leave & vacation leave pro-rated

Free shuttle service

Longevity pay

Employee engagement activities

Employee discount (10%)

Rice subsidy & emergency leave

Job summary

Sunpride Foods, Inc. is seeking a Trade Marketing Supervisor to lead our growing team.

Develop and execute trade marketing strategies to strengthen brand presence, drive channel performance across supermarkets, wholesalers, and HoReCa, and support sales growth. The role collaborates with Sales, Marketing, and other departments to implement promotions, merchandising, and trade initiatives, manage budgets and ROI, and spend significant time in the field auditing stores and coordinating with retail

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–5 years in Trade Marketing or Shopper Marketing within FMCG.
• Proven track record in Modern Trade, Traditional Trade, and HoReCa channels.

Responsibilities

• Design and execute channel-specific trade programs for retail, wholesale, and HoReCa.
• Lead in-store POS and visibility initiatives including displays and cold-chain units.
• Optimize shelf placement and FEFO compliance to reduce waste.
• Coordinate in-store sampling, promotions, bundles, and price-off campaigns.
• Conduct field visits to audit brand presence, stock, pricing, and compliance.
• Track trade spend and ROI to optimize budgets.
• Align with sales, distributors, and key accounts to calendars.

Skills

Trade Marketing

Shopper Marketing

FMCG

Channel Strategy

Promotions

Education

Bachelor's degree in Marketing or related field

Job description

Job summary

We are seeking a Trade Marketing Supervisor to join and lead our growing team. The successful candidate will be responsible for developing and implementing effective trade marketing strategies that strengthen brand presence, increase sales, and support business growth. The role will work closely with the Sales, Marketing, and other departments to ensure the successful execution of promotions, merchandising activities, and trade initiatives across various channels.

Key responsibilities

• Trade Strategy & Execution: Design and executive channel-specific trade programs, seasonal drives, and push/pull strategies tailored to retail, wholesale, food service, and key account channels.
• POS & In-store Visibility: Lead the rollout of eye-catching point-of-sale materials, floor displays, end-caps, and specialized cold-chain merchandising units (freezers, chillers) to drive impulse purchases.
• Category & Merchandising Management: Optimize shelf placement and planograms while enforcing FEFO (First-Expired, First Out) protocols to prevent stock expiration and minimize waste at store level.
• Promotional Execution & Sampling: Coordinate in-store wet sampling sessions, trade schemes, bundles and price-off campaigns to accelerate trial and product sell-out.
• Field Audits & Cold-Chain Oversight: Conduct regular trade visits to audit brand presence, stock availability, competitive pricing, and ensure compliance with cold-chain storage and shelf-life standards.
• Budget & ROI Tracking: Manage trade promotion allocations, track promotional spend effectiveness, and measure campaign ROI to optimize trade budgets.
• Sales & Distributor Alignment: Work closely with the field sales team, distributors, and key accounts to ensure commercial targets match trade activity calendars.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or any related field.
• 3-5 years of Trade Marketing or Shopper Marketing experience strictly within FMCG, Food & Beverage, or Food.
• Proven track record in managing Modern Trade (supermarkets, hypermarkets), Traditional Trade (distributors, wholesalers), and HORECA (Hotel/Restaurant/Catering/Foodservice) channels.
• Strong ability to analyze retail audit data, sales-out reports, trade margins, and promotional.
• Hands-on mindset with willingness to spend significant time in the field auditing stores, managing agency promoters, and coordinating with retail managers.

PERKS & BENEFITS:

• Free Medical insurance including dependents (upon regularization)
• Life insurance (upon regularization)
• Sick Leave & Vacation Leave pro-rated upon regularization
• Free shuttle service
• Longevity pay
• Employee Engagement activities
• Employee discount (10%) on all employee SFI outlet stores
• Rice Subsidy & Paid Emergency Leave upon regularization