Trade Marketing Specialist

Biocostech Philippines Corporation; Mandaluyong; On-site; PHP 335,000 - 580,000; Full time

Job summary

Biocostech Philippines Corporation in Metro Manila is seeking a Sales/Trade Marketing professional to drive channel growth, develop and implement BTL strategies, and ensure alignment with brand guidelines and customer expectations.

The role emphasizes category analysis, data analytics, promotions evaluation, pricing surveys, and collaboration with Marketing to ensure timely launches and effective in-store execution across accounts and trade channels.

Qualifications

• 1-3 years of sales, trade, and category experience in FMCG.
• Category and space management skills.
• Analytical skills.
• Good presentation and communication skills.
• Proficient in Excel & PowerPoint tools.
• Good interpersonal skills.
• A good team player

Responsibilities

• To play a key role in achieving the company sales target & channel growth through developing & implementing BTL strategies within the brand's guidelines as well as customers' & shoppers' expectations.
• Develop & recommend a multiple-channel strategy in line with company and brand development.
• Develop focused trade strategies for specific accounts and trade channels. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels.
• Category analysis and data analytics using available data to identify distribution gaps and channel development opportunities in the assigned categories/brand portfolio.
• Ensure full understanding of changing trade dynamics and development in the retail industry, to recommend effective channel & sales strategies that will give the Company a competitive edge.
• Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting, and future referencing purposes.
• Keep track, analyze, and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company's objectives.
• Interact with Marketing regarding deadlines / lead time required for promotions, pack/price changes, new products, etc., to ensure effective implementation by the sales force.
• Design and implement price surveys on selected brands to track and graph trends over periods of time, for the purpose of recommending pricing strategies based on the information received.
• To ascertain new product launches, distribution tracking, secondary displays, planograms, etc.
• Lead pre-deployment activity guidelines for merchandising/brand ambassadors.
• Coordinate with cross-functional departments as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
• Conduct market visits.

Skills

Sales experience

Trade experience

Category management

Analytical skills

Presentation skills

Communication skills

Interpersonal skills

Team player

Tools

Excel

PowerPoint

Job description

• To play a key role in achieving the company sales target & channel growth through developing & implementing BTL strategies within the brand's guidelines as well as customers' & shoppers' expectations.

• Develop & recommend a multiple-channel strategy in line with company and brand development.

• Develop focused trade strategies for specific accounts and trade channels. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels.

• Category analysis and data analytics using available data to identify distribution gaps and channel development opportunities in the assigned categories/brand portfolio.

• Ensure full understanding of changing trade dynamics and development in the retail industry, to recommend effective channel & sales strategies that will give the Company a competitive edge.

• Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting, and future referencing purposes.

• Keep track, analyze, and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.

• Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company's objectives.

• Interact with Marketing regarding deadlines / lead time required for promotions, pack/price changes, new products, etc., to ensure effective implementation by the sales force.

• Design and implement price surveys on selected brands to track and graph trends over periods of time, for the purpose of recommending pricing strategies based on the information received.

• To ascertain new product launches, distribution tracking, secondary displays, planograms, etc.

• Lead pre-deployment activity guidelines for merchandising/brand ambassadors.

• Coordinate with cross-functional departments as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.

• Conduct market visits.

Job Qualifications:

• Relevant experience: 1-3 years of sales, trade, and category experience in the FMCG market.

• Category and space management skills.

• Analytical skills.

• Good presentation and communication skills

• Proficient in Excel & PowerPoint tools.

• Good interpersonal skills.

• A good team player