Trade Marketing Executive

Karofi Group Joint Stock Company; Manila; On-site; PHP 334,800 - 502,200; Full time

Job summary

A leading retail company in Metro Manila is looking for a Trade Marketing Specialist to manage in-store activations and retail promotions. The candidate should have a Bachelor’s Degree and 2-3 years of experience in Trade Marketing or Retail Activation. Strong analytical and communication skills are essential, along with experience in translating brand campaigns into engaging retail experiences. The role includes coordinating promotions, conducting audits, and managing various marketing tools.

Qualifications

• 2-3 years experience in Trade Marketing, Retail Activation, or Channel Marketing.
• Strong ability to translate brand campaigns into retail storytelling and in-store experiences.
• Advanced analytical skills; able to interpret sales data and shopper insights.

Responsibilities

• Plan and execute in-store activations and retail promotions.
• Conduct regular merchandising audits to ensure branding accuracy.
• Develop channel-specific promotions and track effectiveness.

Skills

Retail Activation

Trade Marketing

Analytical Skills

Communication Skills

Project Management

Education

Bachelor’s Degree in Marketing, Business, Communications, or related course

Tools

Microsoft Office (Excel, PowerPoint, Word)

Google Sheets

Google Data Studio

Trello

Slack / Teams

Job description

Key Responsibilities

Retail Activation & Channel Execution

• Plan, coordinate, and execute in-store activations, retail promotions, roadshows, and mall events.
• Support new store and kiosk openings with launch plans, merchandising setups, and collateral deployment.
• Translate brand campaigns into on-ground executions that resonate with shoppers.

Merchandising, Display & Shopper Experience

• Conduct regular merch audits to ensure:
• Correct branding
• Updated POSMs
• Accurate pricing
• Proper planogram execution
• Visibility of hero SKUs
• Identify display enhancements to improve shopper flow, dwell time, and conversion.
• Recommend innovations for retail storytelling (e.g., QR displays, demo stations, lifestyle visuals).

Trade Promotions & Seasonal Campaigns

• Develop channel-specific promotions tailored for:
• Malls
• Modern trade
• Partner stores
• Retail kiosks
• Coordinate monthly promo cycles aligned with Marketing and Sales priorities.
• Track promo effectiveness through uplift metrics, foot traffic, and sell-through performance.

Cross-Channel Coordination

• Work closely with:
• Marketing (campaign messaging, creative alignment)
• E-Commerce (platform promos, cross-channel consistency)
• Sales (store needs, competitive insights)
• Operations (deployment, logistics, manpower)
• Ensure unified brand storytelling across retail, digital, and promotional campaigns.

Analytics, Performance Tracking & Insights

• Track store-level KPIs:
• Foot traffic
• Conversion rate
• Units sold per SKU
• Average ticket size
• Promo performance
• Analyze data to guide:
• Display improvements
• Promo design
• Retail investments
• Territory and channel prioritization
• Prepare weekly and monthly reports highlighting insights, risks, and opportunities.

Supplier, Vendor & Store Coordination

• Manage POSM production (A4/A2 posters, standees, banners, permanent fixtures).
• Coordinate with partners for fabrication, logistics, and manpower requirements.
• Ensure timely delivery and high-quality execution of all trade materials.

Tools & Technical Skills

Microsoft Office (Advanced Level Required)

• Excel: Advanced formulas (SUMIF/SUMIFS, LOOKUPs), pivot tables, dashboards, data visualizations, ROI tracking
• PowerPoint: Clear, persuasive decks for retail reports, promo recaps, and trade presentations
• Word: Merchandising guidelines, operational manuals, trade briefs

Analytics & Reporting Tools

• Google Sheets (real-time trackers, dashboards)
• Google Data Studio / Looker Studio (preferred)
• Retail POS dashboards (internal systems or partner reports)

Project Management Tools

• Trello, Asana, Notion, ClickUp
• Slack / Teams

Additional Tools

• Canva (basic editing or layout checking)
• Survey tools for shopper insights (Google Forms, Typeform)

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or related course.
• 2–3 years experience in Trade Marketing, Retail Activation, or Channel Marketing.
• Strong ability to translate brand campaigns into retail storytelling and in-store experiences.
• Advanced analytical skills; able to interpret sales data, shopper insights, and channel performance.
• Excellent presentation and communication skills.
• Highly organized, proactive, and comfortable handling multiple concurrent projects.
• Willing to travel for store visits, activations, and audits.
• Experience in appliances, consumer electronics, FMCG, or retail is an advantage.