Trade Marketing Manager

Infinitysportsinternational; Makati; Sur place; PHP 700 000 - 1 000 000; Plein temps

Résumé du poste

Infinitysportsinternational is seeking a Trade Marketing Manager to develop and execute strategies that boost product visibility, drive sales, and strengthen brand presence across retail and distribution channels.

This role bridges marketing and sales, coordinating with cross-functional teams to plan campaigns, manage budgets, analyze market trends, and optimize in-store materials. Willingness to travel for events and distributor coordination is required.

Qualifications

• 35 years of relevant experience in trade marketing, brand management, sales, or retail marketing.
• Experience in FMCG, retail, or distribution industries is highly preferred.
• Proven success in planning and executing trade campaigns or promotions.
• Willing to travel for schools or Universities, events, or distributor coordination.
• Strong understanding of consumer behavior and market dynamics.
• Ability to analyze sales data and translate insights into marketing strategies.

Responsabilités

• Develop and execute trade marketing plans for different sales channels.
• Coordinate with sales teams to design promotional activities for key accounts.
• Manage budgets for trade marketing initiatives and ensure cost efficiency.
• Conduct market analysis to identify trends, competitor activities, and growth opportunities.
• Oversee the creation of point-of-sale materials and merchandising displays.
• Build strong relationships with retailers, distributors, and trade partners.
• Monitor, evaluate, and report on trade marketing performance metrics.

Description du poste

The Trade Marketing Manager is responsible for developing and executing marketing strategies that drive product visibility, increase sales, and strengthen brand presence in retail and distribution channels. This role bridges marketing and sales, ensuring that promotional activities are effective and aligned with business goals.

Key Responsibilities:

• Develop and execute trade marketing plans for different sales channels


• Coordinate with sales teams to design promotional activities for key accounts


• Manage budgets for trade marketing initiatives and ensure cost efficiency


• Conduct market analysis to identify trends, competitor activities, and growth opportunities


• Oversee the creation of point-of-sale materials and merchandising displays


• Build strong relationships with retailers, distributors, and trade partners


• Monitor, evaluate, and report on trade marketing performance metrics

Qualifications:

• 35 years of relevant experience in trade marketing, brand management, sales, or retail marketing


• Experience in FMCG, retail, or distribution industries is highly preferred


• Proven success in planning and executing trade campaigns or promotions


• Willing to travel for schools or Universities, events, or distributor coordination


• Strong understanding of consumer behavior and market dynamics


• Ability to analyze sales data and translate insights into marketing strategies