Trade Marketing Officer

Golden Oats; Las Piñas; On-site; PHP 781,200 - 1,004,400; Full time

Job summary

A leading FMCG company in Metro Manila is seeking a Trade Marketing Manager to develop and manage point of sale materials and merchandising strategies. The ideal candidate has at least 5 years of experience in the FMCG food sector and possesses strong analytical and interpersonal skills. This role requires creativity in marketing solutions and the ability to collaborate across teams.

Qualifications

• Minimum of 5 years of trade or shopper marketing experience in FMCG food sector.
• Proven track record of managing successful trade campaigns.
• Strong analytical skills with proficiency in retail audit data.

Responsibilities

• Develop and manage POS materials and merchandising concepts.
• Align trade marketing initiatives with sales targets.
• Own the trade marketing budget and measure ROI for activities.

Skills

FMCG food retail understanding

Analytical skills

Interpersonal skills

Creativity in marketing

Commercial awareness

Education

Bachelor’s degree in Marketing or related field

MBA

Tools

Nielsen

IRI

Excel

Job description

Responsibilities

• Develop & manage point of sale (POS)materials, planograms, shelf management strategies and in store merchandising concepts.
• Work closely with visual merchandising & third party agencies to ensure excellent execution & brand consistency.
• Partner with key accounts and distributors to design joint business plans (JBPs). In-store activities and customer specific programs.
• Align trade marketing initiatives with sales targets and account specific strategies.
• Own the trade marketing budget, ensuring optimal spend efficiency and allocation by channel.
• Measure return on investment (ROI) for trade activities and recommend data driven.
• Collaborate with product, logistics, supply chain and finance teams to ensure stock availability and timely roll out of campaigns.
• Serve as the key liaison between brand marketing, sales and category management teams.
• Career growth and knowledge will be widened.

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 5 years of trade or shopper marketing experience in the FMCG food sector.
• Proven track record of managing successful trade campaigns and launching new products in retail

Skills & Attributes

• Strong understanding of the FMCG food retail landscape, including traditional trade, supermarkets, hypermarkets, and convenience stores.
• Excellent analytical skills; proficiency in Nielsen, IRI, retail audit data, and Excel.
• Strong interpersonal and negotiation skills; ability to build relationships with sales teams, retailers, and distributors.
• Creativity and innovation in POS and in-store marketing solutions.
• Commercially savvy, results-driven, and highly organized