TRADE MARKETING

GLOBAL PACIFIC DISTRIBUTION NETWORK CORP; Pasig; On-site; PHP 450,000 - 650,000; Full time

Job summary

GLOBAL PACIFIC DISTRIBUTION NETWORK CORP seeks a Marketing Brand Activation professional to lead planning and execution of activations and events across trading areas. The role coordinates with Sales, Supply Chain, HR and Accounting, and oversees collateral production, influencer engagement, and post-event reporting.

The position includes strict budgeting, administrative event tasks, and collaboration with internal teams to ensure cohesive brand representation in all campaigns and regional

Responsibilities

• Monitor alignment of brand building activities with sales initiatives.
• Ensure strong brand visibility and presence in trading areas.
• Drive brand awareness in trade areas and extended formats.
• Coordinate with Marketing, Sales, Supply Chain, HR and Accounting on activations.
• Assist in preparing event collaterals and materials.
• Plan and execute regional events and activations (mass demos, account demos, sampling, expos, sponsorships).
• Coordinate with regional influencers and baking communities.
• Submit post-activation evaluation reports.
• Ensure event checklists are complete and budgets are followed.
• Handle ingress/egress and event administration (talent, lodging, venues).
• Lead and assist in sales/modern trade and marketing initiatives.
• Coordinate with digital team and suppliers for collaterals and payments.
• Sourcing of marketing suppliers and payments processing.
• Submit accurate data/reports from Marketing activities.
• Monitor Marketing Opex including sponsorships and events.

Job description

BRAND BUILDING

• Effectively monitor alignment of corporate brand building activities with sales initiatives.

• Consistently ensure strong brand visibility and presence in the trading areas.

• Drive brand awareness in trade areas and expanded business formats.

• Purposely employ internal and external communication tools compatible to brand image.

Lead in the planning and execution of activations/events and other marketing related programs from:

• Coordination with involved marketing and other departments (Sales, Supply Chain, HR and Accounting)

• Assist in the preparation of event collaterals etc

• Recommends and closely coordinates with ASS/ASM in the planning and execution of regional events and activations such as mass demos, account demos, sampling, regional expos, sponsorships, anniversary support and cross collaboration with other brands and other trade on-ground events

• Closely coordinate with regional micro influencers and baking communities

• Regularly submits post evaluation reports for every activations conducted

• Ensures completeness of all event checklists prior events

• Strictly works within event budget

• Oversee Event ingress and egress

• Administrative functions related to the event to be implemented like - talent-related matters, ticket & hotel booking, venue reservations

• Lead and assist in specific sales/modern trade/ marketing department initiatives

• Coordinates with marketing digital team and suppliers in the production of marketing collaterals

• Coordinates with other departments in the processing of payments and product pull out, etc.

• Coordinates in the sourcing out of marketing suppliers

Administrative Function for Marketing Department

• Primarily in charge of submitting accurate and timely information/data/reports generated as required

• Process requests for payment for suppliers, cash advances, etc

• Monitors and reviews Marketing Opex -to include sponsorships and events, all marketing related expenses.

• Ensures control and implementation of program and work within budget.

• Handles replenishment of Marketing Cash Advances

• Coordinates with event suppliers and marketing event-related agency.