Territory Sales Manager (General Trade)

MEGA PRIME FOODS INCORPORATED; Bukidnon; On-site; PHP 420,000 - 600,000; Full time

Job summary

Mega Prime Foods Incorporated is looking for a results-driven territory sales manager to lead distributor partnerships and drive growth across assigned accounts in the Philippines. The role focuses on achieving sales targets, optimizing revenue, and expanding distribution and visibility for Mega products.

You will collaborate with Marketing, Trade Marketing, Supply Chain, and Finance to execute promotions, launches, and programs while visiting key accounts to ensure strong execution and

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Management, or any relevant field.
• At least 3 years of experience in sales, preferably within FMCG, consumer goods, distribution, or a related industry.
• Experience in territory management, distributor management, key account handling, or general trade sales is highly preferred.
• Proven track record of achieving sales targets and driving business growth within an assigned territory or portfolio of accounts.
• Strong understanding of sales planning, revenue management, distribution, merchandising, and sales execution.
• Good analytical and negotiation skills, with the ability to translate sales data into actionable business strategies.
• Strong communication and relationship-building skills, with the ability to work effectively with distributors, customers, and internal stakeholders.
• Willingness to conduct field work and regular territory visits as required.

Responsibilities

• Achieve Sales Targets by developing and executing sales plans for the territory, distributors, and accounts.
• Monitor performance against targets and implement corrective actions as needed.
• Drive volume, value, distribution, and productivity across assigned accounts and territories.
• Build and maintain strong partnerships with distributors and key accounts; review performance and health.
• Ensure distributors align with Mega’s sales strategies, priorities, and execution standards.
• Implement revenue management strategies covering pricing, promotions, product mix, and growth.
• Identify opportunities to improve sales productivity, SKU contribution, and account profitability.
• Monitor market trends and recommend initiatives for sustainable growth.
• Develop territory and account strategies based on market conditions and customer needs.
• Translate strategies into actionable plans for distributors and accounts; ensure smooth execution of programs.
• Monitor availability, distribution, visibility, and execution of Mega products; conduct field visits and provide timely actions.
• Track key metrics like sales value/volume, inventory, sell-in/out, SKU performance, and target achievement; prepare reports.
• Collaborate with Marketing, Trade Marketing, Supply Chain, Finance, and other teams to support launches and promotions.

Skills

Sales planning

Revenue management

Distribution

Merchandising

Sales execution

Analytical skills

Negotiation

Communication

Relationship-building

Field work

Education

Bachelor’s degree in Business Administration, Marketing, Management, or any relevant field

Job description

About us

Grounded on its boundless commitment to providing Filipinos only products of the highest standard, Mega Prime Foods Inc. aims to contribute to the uplifting of the lives of Filipinos through affordable, delicious nutritious food and consistent innovation. The products of Mega include Mega Sardines, the #1 sardines brand in the Philippines, Mega Tuna, Mega Prime Quality Canned Fruits and Vegetables, Jimm's Coffee Mix, Primo and more. This role combines the strategic oversight of a territory with a focus on cultivating strong, long-term partnerships with high-value clients. The ideal candidate will have a strong sales background, experience in territory management, and a proven ability to manage major accounts effectively.

Key Responsibilities:

1. Achieve Sales Targets

   • Develop and execute sales plans to achieve assigned territory, distributor, and account sales targets.

   • Monitor sales performance against monthly, quarterly, and annual targets and implement corrective actions when necessary.

   • Drive volume, value, distribution, and productivity across assigned accounts and territories.

2. Manage Distributor and Account Performance

   • Build and maintain strong business partnerships with assigned distributors and key accounts.

   • Regularly review distributor performance, inventory levels, sell-in, sell-out, and overall business health.

   • Ensure distributors are aligned with Mega’s sales strategies, commercial priorities, and execution standards.

3. Drive Revenue and Profitability

   • Implement effective revenue management strategies covering pricing, promotions, product mix, and volume growth.

   • Identify opportunities to improve sales productivity, SKU contribution, and account profitability.

   • Monitor business trends and recommend initiatives that support sustainable and profitable growth.

4. Develop Territory and Account Strategies

   • Analyze territory and account performance to identify growth opportunities, gaps, and potential risks.

   • Develop account-specific and territory-specific strategies based on market conditions, customer needs, competitor activities, and sales performance.

   • Translate overall company and channel strategies into actionable plans for assigned distributors and accounts.

5. Ensure Sales Execution

   • Ensure proper implementation of sales programs, promotions, product launches, merchandising initiatives, and other commercial activities.

   • Monitor availability, distribution, visibility, and execution of Mega products within assigned accounts and territories.

   • Conduct regular field visits to assess execution and provide timely recommendations or corrective actions.

6. Monitor Key Sales Metrics

   • Track and analyze key performance indicators such as sales value, volume, distribution, inventory, sell-in, sell-out, SKU performance, and target achievement.

   • Prepare regular sales reports and business reviews for management.

   • Use sales data and market insights to improve territory and account performance.

7. Strengthen Business Partnerships

   • Establish long-term relationships with distributors, customers, and other business partners.

   • Conduct regular business reviews and discussions to understand customer needs and identify opportunities for mutual growth.

   • Negotiate and coordinate commercial initiatives while ensuring alignment with company policies and objectives.

8. Collaborate with Internal Teams

   • Work closely with Marketing, Trade Marketing, Supply Chain, Finance, and other relevant teams to ensure smooth execution of sales initiatives.

   • Communicate market feedback, customer concerns, competitor activities, and emerging opportunities to relevant stakeholders.

   • Support product launches, promotions, and other strategic initiatives within the assigned territory.

Minimum Qualification:

• Bachelor’s degree in Business Administration, Marketing, Management, or any relevant field.

• At least 3 years of experience in sales, preferably within FMCG, consumer goods, distribution, or a related industry.

• Experience in territory management, distributor management, key account handling, or general trade sales is highly preferred.

• Proven track record of achieving sales targets and driving business growth within an assigned territory or portfolio of accounts.

• Strong understanding of sales planning, revenue management, distribution, merchandising, and sales execution.

• Good analytical and negotiation skills, with the ability to translate sales data into actionable business strategies.

• Strong communication and relationship-building skills, with the ability to work effectively with distributors, customers, and internal stakeholders.

• Willingness to conduct field work and regular territory visits as required.