DISTRIBUTOR SPECIALIST ( LAGUNA & BATANGAS )

Centennial Food Corporation; Batangas City; On-site; PHP 240,000 - 360,000; Full time

Job summary

Centennial Food Corporation is seeking a Distributor Specialist to drive sales growth, manage key accounts, and expand market coverage in the Batangas area. The role emphasizes effective route planning, product availability, and strong merchandising alignment with company KPIs.

The position requires coordinating with distributors and logistics to ensure timely delivery, while maintaining relationships with retailers and key accounts. Strong communication and data-reporting skills are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 1–3 years of experience in sales, FMCG preferred.
• Strong negotiation, communication, and account management skills.
• Knowledge of distributor management and retail trade operations.
• Proficient in MS Office or sales reporting tools.
• Ability to work under pressure and meet tight deadlines.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Implement sales strategies and promotions to maximize revenue.
• Monitor sales performance of distributors, wholesalers, and key accounts.
• Ensure effective route planning, regular market visits, and merchandising standards.
• Coordinate with logistics for timely delivery and stock issues.
• Prepare and submit sales reports daily/weekly/monthly.

Skills

Sales

Negotiation

Account Management

Data Analysis

Communication

Leadership

Education

Bachelor’s degree in Business or Marketing

Tools

MS Office

Job description

1. Job Summary

The DISTRIBUTOR SPECIALIST is responsible for driving sales growth, managing key accounts, expanding market coverage, and ensuring the effective execution of sales strategies within the assigned territory. The position ensures consistent product availability, proper merchandising, and achievement of sales targets aligned with company KPIs.

2. Key Responsibilities

A. Sales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets for the assigned area.

• Implement sales strategies, trade programs, and promotions to maximize revenue.

• Monitor sales performance of distributors, wholesalers, and key retail accounts.

B. Market Coverage & Execution

• Ensure effective route planning and regular market visits.

• Track product availability, pricing compliance, and merchandising standards.

• Conduct competitor monitoring (pricing, promotions, activations, new products).

C. Account Management

• Maintain and strengthen relationships with distributors, retailers, and key accounts.

• Review distributor inventory levels, sell-in/sell-out, and order forecasts.

• Coordinate with logistics for timely delivery and resolution of stock issues.

D. Reporting & Analysis

• Prepare and submit daily/weekly/monthly sales reports.

• Analyze performance gaps and recommend corrective action plans.

• Monitor trade returns, expired products, and proper documentation.

E. People Management (if supervisory level)

• Coach, guide, and monitor sales representatives / merchandisers in the area.

• Conduct regular performance reviews and on-job evaluations.

• Ensure proper implementation of company policies and disciplinary standards.

F. Trade Marketing Support

• Execute in-store activations, displays, and promotional activities.

• Validate implementation of marketing programs based on market needs.

3. Qualifications

• Bachelor’s degree in Business, Marketing, or related course.

• At least 1–3 years experience in sales (FMCG preferred).

• Strong negotiation, communication, and account management skills.

• Knowledge of distributor management and retail trade operations.

• Proficient in MS Office or sales reporting tools.

• Ability to work under pressure and meet tight deadlines.

4. Key Competencies

• Sales Planning & Forecasting

• Territory Management

• Communication & Negotiation

• Relationship Building

• Data Analysis & Reporting

• Problem-Solving

• Leadership (if applicable)