Job Summary:
The Territory Sales Manager (TSM) is responsible for driving sales growth, market coverage, and brand visibility within an assigned territory. The role manages distributor operations, supervises a team of sales representatives, and ensures the effective execution of trade and marketing programs to meet business objectives. The TSM will play a key role in building strong customer relationships, expanding distribution, and increasing market share for the company's home care product line.
- Manage sales operations and deliver sales volume, revenue, and distribution targets within the assigned territory.
- Supervise, guide, and motivate a team of Sales Representatives, Salesmen, and Merchandisers to achieve individual and team sales objectives.
- Develop and implement effective route plans, sales coverage strategies, and trade programs to maximize business opportunities.
- Manage distributor relationships, including inventory management, order processing, collections, and logistics coordination.
- Ensure the proper execution of merchandising standards, in-store displays, promotions, and other below-the-line (BTL) activities.
- Conduct regular trade visits to monitor market conditions, gather customer feedback, and assess competitor activities.
- Provide accurate and timely sales reports, forecasts, and market intelligence to management.
- Recommend and implement corrective actions to address sales gaps, stock availability issues, and trade challenges.
- Ensure strict compliance with pricing guidelines, trade policies, and company operating procedures.
- Bachelor’s Degree in Business Administration, Marketing, or any related course.
- At least 3-5 years of sales experience in the FMCG industry, preferably in home care, personal care, or household products.
- Experience handling distributors, general trade, and/or modern trade accounts.
- Strong leadership, communication, and people management skills.
- Highly organized, results-oriented, and capable of working with minimal supervision.
- Proficient in MS Office applications and sales reporting tools.
- Willing to travel and conduct extensive fieldwork within the assigned territory.
Preferred Competencies:
- Strong negotiation and customer relationship management skills
- Excellent planning and route management capability
- Ability to manage trade promotions, grassroots activations (e.g. barangayan), and sampling programs
- Analytical, resourceful, and solutions-oriented
- Strong sense of accountability and team leadership