TEAM HEAD FOR PERSONALIZATION AND PORTFOLIO GROWTH

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking a Team Head - Personalization and Portfolio Growth to drive growth for BPI Cards by developing merchant usage tie-ups, loyalty initiatives, and strategic programs. The role focuses on making BPI Credit and Debit Cards the preferred option, while optimizing revenue and building long-term loyalty.

The candidate will collaborate with analytics, budget management, and technology teams to deliver profitable campaigns and scalable programs, while leading

Qualifications

• Bachelor's Degree required.
• Master's Degree preferred.
• 5+ years of experience in Sales and/or Marketing, Campaign Management, or Program/Product Management.

Responsibilities

• Engages behavior segments of BPI Credit Card through incentives, offers, and programs to optimize revenue and engagement.
• Translates research, data insights, and market analysis into strategies that expand penetration and profitability.
• Manages resources, budget, and personnel by prioritizing initiatives to deliver results.
• Develops program profitability models to ensure financial trust and sustainability.
• Stays within budget while achieving business goals.
• Collaborates with Technology Strategies Section and ISG to plan, develop, and implement programs.
• Directly manages officers to ensure execution of initiatives.

Skills

Leadership

People management

Strategic thinking

Analytical thinking

Numeracy

Communication

Negotiation

Creativity

Initiative

Follow-through

Adaptability

Education

Bachelor's degree

Master's degree

Tools

MS Word

MS PowerPoint

MS Excel

Card management systems

Job description

The Team Head - Personalization and Portfolio Growth is responsible for driving the growth of BPI Cards' business by developing and implementing merchant usage tie‑ups, loyalty initiatives, and strategic programs. The role ensures that BPI Credit and Debit Cards become the preferred payment option among existing and potential cardholders, while optimizing revenue, enhancing customer engagement, and building long‑term loyalty.

Responsibilities

• Engages specific behavior segments of BPI Credit Card through negotiation of incentives, offers, and programs that optimize revenue and increase customer engagement
• Works closely with Business Analytics to translate research, data insights, and market analysis into effective strategies that expand product penetration and profitability
• Manages resources, budget, and personnel by prioritizing initiatives and programs to deliver maximum results
• Develops program profitability models to ensure financial trust and sustainability
• Stays within budget while achieving business goals
• Collaborates with Technology Strategies Section and ISG to plan, develop, and implement programs
• Directly manages officers to ensure execution of agreed initiatives

Qualifications

• Bachelor's Degree required
• Master's Degree preferred
• With at least 5 years of experience in Sales and/or Marketing, Campaign Management, or Program/Product Management
• Knowledge of credit card business drivers, budget management, and campaign operations
• Proficiency in MS Word, MS PowerPoint, MS Excel, and card management systems
• Strong leadership and people management skills, strategic and analytical thinking, numeracy, communication and negotiation skills, creativity, initiative, and follow-through
• Attributes include self‑awareness, adaptability in ambiguity, and ability to drive strategy while delivering business results