BUSINESS DEVELOPMENT MANAGER

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking a Business Development Manager to craft and execute growth strategies across BPI Business units and subsidiaries. The role focuses on partnership programs, customer engagement, and revenue generation to drive loyalty and long-term value.

The ideal candidate has a track record in financial services, CRM, and digital marketing, with strong communication and collaborative skills to lead cross-functional initiatives and deliver measurable outcomes.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or any-related filed
• At least 5 years experience in Business Development, Sales, Marketing, Loyalty
• 3 years proven track record in Financial Services, CRM, Digital Marketing
• Knowledgeable in Customer loyalty and rewards programs
• Background in Business development principles and partnership management
• Experienced in Marketing strategy, customer engagement frameworks, digital marketing and customer engagement technologies
• Strong communication and presentation skills
• Collaborative team player, innovative, and proactive with high attention to detail

Responsibilities

• Develop and implement business development strategies, partnership programs, and revenue- generating initiatives to expand the loyalty ecosystem and achieve growth targets.
• Build and manage relationships with internal business units and subsidiaries to create and execute customer acquisition, engagement, and retention programs.
• Lead cross-functional projects and contribute to loyalty platform enhancements, process improvements, and innovation initiatives that strengthen customer experience and operational effectiveness.
• Monitor and evaluate program performance, customer engagement metrics, and revenue outcomes to provide actionable recommendations that improve profitability and customer lifetime value.

Skills

Strong communication

Presentation skills

Collaborative

Innovative

Attention to detail

Education

Bachelor’s degree in Business Administration, Marketing, Economics, or any-related filed

Tools

CRM

Digital Marketing

Loyalty platforms

Job description

The Business Development Manager develop and execute business growth, partnership, and customer engagement strategies with BPI Business units and subsidiaries to drive revenue generation, customer acquisition, program participation, and long-term customer value while supporting the Bank's strategic objectives.

Responsibilities

• Develop and implement business development strategies, partnership programs, and revenue- generating initiatives to expand the loyalty ecosystem and achieve growth targets.
• Build and manage relationships with internal business units and subsidiaries to create and execute customer acquisition, engagement, and retention programs.
• Lead cross-functional projects and contribute to loyalty platform enhancements, process improvements, and innovation initiatives that strengthen customer experience and operational effectiveness.
• Monitor and evaluate program performance, customer engagement metrics, and revenue outcomes to provide actionable recommendations that improve profitability and customer lifetime value.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or any-related filed
• At least 5 years experience in Business Development, Sales, Marketing, Loyalty
• 3 years proven track record in Financial Services, CRM, Digital Marketing
• Knowledgeable in Customer loyalty and rewards programs
• Background in Business development principles and partnership management
• Experienced in Marketing strategy, customer engagement frameworks, digital marketing and customer engagement technologies
• Strong communication and presentation skills
• Collaborative team player, innovative, and proactive with high attention to detail