TEAM HEAD FOR PERSONALIZATION AND PORTFOLIO GROWTH

Bank of the Philippine Islands (BPI); Makati; On-site; PHP 2,500,000 - 4,500,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking a Team Head for Personalization and Portfolio Growth in Makati to drive growth for BPI Cards by developing merchant tie-ups, loyalty initiatives, and strategic programs.

The role targets optimizing revenue, enhancing customer engagement, and building long-term loyalty while leading teams and managing budgets. A strong background in sales, marketing, or program management is essential.

Qualifications

• Bachelor’s degree is required.
• Master’s degree is preferred.
• Minimum 5 years of experience in Sales/Marketing, Campaign Management, or Program/Product Management.
• Knowledge of credit card business drivers, budget management, and campaign operations.
• Proficiency in MS Word, MS PowerPoint, MS Excel, and card management systems.
• Strong leadership and people management skills, strategic and analytical thinking, numeracy, communication and negotiation skills, creativity, initiative, and follow-through.
• Self-awareness, adaptability in ambiguity, and ability to drive strategy while delivering business results.

Responsibilities

• Engages behavior segments of BPICredit Card through negotiation of incentives, offers, and programs that optimize revenue and increase customer engagement.
• Works with Business Analytics to translate research, data insights, and market analysis into effective strategies that expand product penetration and profitability.
• Manages resources, budget, and personnel by prioritizing initiatives to deliver maximum results.
• Develops program profitability models to ensure financial trust and sustainability.
• Stays within budget while achieving business goals.
• Collaborates with Technology Strategies Section and ISG to plan, develop, and implement programs.
• Directly manages officers to ensure execution of agreed initiatives.

Skills

Leadership

Strategic thinking

Negotiation

Communication

Analytical thinking

Creativity

Initiative

Adaptability

Self-awareness

Education

Bachelor’s degree

Master’s degree

Tools

MS Word

MS PowerPoint

MS Excel

Card management systems

Job description

TEAM HEAD FOR PERSONALIZATION AND PORTFOLIO GROWTH Makati, Metro Manila, Philippines 3 - 5 Years Probationary

Job Description

The Team Head – Personalization and PortfolioGrowth is responsible for driving the growth of BPI Cards’ business bydeveloping and implementing merchant usage tie-ups, loyalty initiatives, andstrategic programs. The role ensures that BPI Credit and Debit Cards become thepreferred payment option among existing and potential cardholders, whileoptimizing revenue, enhancing customer engagement, and building long-termloyalty.

Responsibilities

• Engages specific behavior segments of BPICredit Card through negotiation of incentives, offers, and programs thatoptimize revenue and increase customer engagement
• Works closely with Business Analytics totranslate research, data insights, and market analysis into effectivestrategies that expand product penetration and profitability
• Manages resources, budget, and personnel byprioritizing initiatives and programs to deliver maximum results
• Develops program profitability models toensure financial trust and sustainability
• Stays within budget while achieving businessgoals
• Collaborates with Technology StrategiesSection and ISG to plan, develop, and implement programs
• Directly manages officers to ensure executionof agreed initiatives

Qualifications

• Bachelor’s Degree required
• Master’s Degreepreferred
• With at least 5 years of experience in Salesand/or Marketing, Campaign Management, or Program/Product Management
• Knowledge of credit card business drivers,budget management, and campaign operations
• Proficiency in MS Word, MS PowerPoint, MSExcel, and card management systems
• Strong leadership and people managementskills, strategic and analytical thinking, numeracy, communication andnegotiation skills, creativity, initiative, and follow-through
• Attributes include self-awareness,adaptability in ambiguity, and ability to drive strategy while deliveringbusiness results