Head of Personalization & Portfolio Growth

Bank of the Philippine Islands (BPI); Makati; Sur place; PHP 2 500 000 - 4 500 000; Plein temps

Résumé du poste

Bank of the Philippine Islands (BPI) is seeking a Team Head for Personalization and Portfolio Growth in Makati to drive growth for BPI Cards by developing merchant tie-ups, loyalty initiatives, and strategic programs.

The role targets optimizing revenue, enhancing customer engagement, and building long-term loyalty while leading teams and managing budgets. A strong background in sales, marketing, or program management is essential.

Qualifications

• Bachelor’s degree is required.
• Master’s degree is preferred.
• Minimum 5 years of experience in Sales/Marketing, Campaign Management, or Program/Product Management.
• Knowledge of credit card business drivers, budget management, and campaign operations.
• Proficiency in MS Word, MS PowerPoint, MS Excel, and card management systems.
• Strong leadership and people management skills, strategic and analytical thinking, numeracy, communication and negotiation skills, creativity, initiative, and follow-through.
• Self-awareness, adaptability in ambiguity, and ability to drive strategy while delivering business results.

Responsabilités

• Engages behavior segments of BPICredit Card through negotiation of incentives, offers, and programs that optimize revenue and increase customer engagement.
• Works with Business Analytics to translate research, data insights, and market analysis into effective strategies that expand product penetration and profitability.
• Manages resources, budget, and personnel by prioritizing initiatives to deliver maximum results.
• Develops program profitability models to ensure financial trust and sustainability.
• Stays within budget while achieving business goals.
• Collaborates with Technology Strategies Section and ISG to plan, develop, and implement programs.
• Directly manages officers to ensure execution of agreed initiatives.

Connaissances

Leadership

Strategic thinking

Negotiation

Communication

Analytical thinking

Creativity

Initiative

Adaptability

Self-awareness

Formation

Bachelor’s degree

Master’s degree

Outils

MS Word

MS PowerPoint

MS Excel

Card management systems

Description du poste

Bank of the Philippine Islands (BPI) is seeking a Team Head for Personalization and Portfolio Growth in Makati to drive growth for BPI Cards by developing merchant tie-ups, loyalty initiatives, and strategic programs.

The role targets optimizing revenue, enhancing customer engagement, and building long-term loyalty while leading teams and managing budgets. A strong background in sales, marketing, or program management is essential.