Head of Personalization & Card Growth

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking a Team Head - Personalization and Portfolio Growth to drive growth for BPI Cards by developing merchant usage tie-ups, loyalty initiatives, and strategic programs. The role focuses on making BPI Credit and Debit Cards the preferred option, while optimizing revenue and building long-term loyalty.

The candidate will collaborate with analytics, budget management, and technology teams to deliver profitable campaigns and scalable programs, while leading

Qualifications

• Bachelor's Degree required.
• Master's Degree preferred.
• 5+ years of experience in Sales and/or Marketing, Campaign Management, or Program/Product Management.

Responsibilities

• Engages behavior segments of BPI Credit Card through incentives, offers, and programs to optimize revenue and engagement.
• Translates research, data insights, and market analysis into strategies that expand penetration and profitability.
• Manages resources, budget, and personnel by prioritizing initiatives to deliver results.
• Develops program profitability models to ensure financial trust and sustainability.
• Stays within budget while achieving business goals.
• Collaborates with Technology Strategies Section and ISG to plan, develop, and implement programs.
• Directly manages officers to ensure execution of initiatives.

Skills

Leadership

People management

Strategic thinking

Analytical thinking

Numeracy

Communication

Negotiation

Creativity

Initiative

Follow-through

Adaptability

Education

Bachelor's degree

Master's degree

Tools

MS Word

MS PowerPoint

MS Excel

Card management systems

Job description

Bank of the Philippine Islands (BPI) is seeking a Team Head - Personalization and Portfolio Growth to drive growth for BPI Cards by developing merchant usage tie-ups, loyalty initiatives, and strategic programs. The role focuses on making BPI Credit and Debit Cards the preferred option, while optimizing revenue and building long-term loyalty.

The candidate will collaborate with analytics, budget management, and technology teams to deliver profitable campaigns and scalable programs, while leading