Strategic Marketing Head (Casino)

TigerUX; Malay; Vor Ort; PHP 1.500.000 - 2.300.000; Vollzeit

Benefits dieser Stelle

Government mandated benefits

HMO upon regularization

Paid leaves

13th-month pay

Staff housing

Staff meals

Shuttle services

Zusammenfassung

TigerUX is seeking a seasoned Casino Marketing Leader to plan and execute integrated marketing strategies for a luxury casino resort and hotel on Boracay Island. You will oversee promotions, events, loyalty programs, and cross‑department collaboration to drive revenue and brand growth.

You will manage a team, steer VIP marketing, and ensure compliance with gaming regulations while delivering ROI. On-site role in Boracay, with a 5‑day work week and 9‑hour days, offering government benefits, HMO,

Qualifikationen

• 5–10 years of casino marketing experience in the Philippines.
• At least 5 years of managerial experience.
• Strong leadership and team management skills.
• Excellent communication and negotiation skills.
• Experience in VIP marketing and customer relationship management.
• Strong strategic, analytical, and decision-making skills.
• Target-driven and able to work in a fast-paced environment.
• Willing to work fully onsite in Boracay Island.

Aufgaben

• Plan, develop, and execute integrated marketing and promotional strategies for the Casino Resort and Hotel.
• Ensure departmental goals and budget targets are achieved.
• Analyze, evaluate, and optimize promotional strategies to maximize ROI.
• Develop gaming promotions, events, tournaments, and loyalty campaigns.
• Drive revenue growth, increase sales, and strengthen customer retention programs.
• Create and communicate strong brand messaging to enhance brand awareness and perception.
• Lead creative and branding initiatives and PR campaigns aligned with the resort’s luxury positioning.
• Coordinate the distribution of marketing materials and campaign assets to internal teams.
• Work closely with department heads on budgets, contracts, creative direction, media buying, and campaign execution.
• Oversee digital marketing, social media, advertising, and external agency partnerships.
• Ensure all promotional activities comply with applicable gaming regulations.

Kenntnisse

Leadership

Strategic planning

VIP marketing

Negotiation

Team management

Budgeting

Brand messaging

Jobbeschreibung

Responsibilities

• Plan, develop, and execute integrated marketing and promotional strategies for the Casino Resort
• and Hotel.
• Ensure departmental goals and budget targets are achieved.
• Analyze, evaluate, and optimize promotional strategies to maximize ROI.
• Develop gaming promotions, events, tournaments, and loyalty campaigns.
• Drive revenue growth, increase sales, and strengthen customer retention programs.
• Create and communicate strong brand messaging to enhance brand awareness and perception.
• Lead creative and branding initiatives and PR campaigns aligned with the resort’s luxury positioning.
• Coordinate the distribution of marketing materials and campaign assets to internal teams.
• Work closely with department heads on budgets, contracts, creative direction, media buying, and campaign execution.
• Oversee digital marketing, social media, advertising, and external agency partnerships.
• Ensure all promotional activities comply with applicable gaming regulations.

Qualifications

• 5–10 years of casino marketing experience in the Philippines
• At least 5 years of managerial experience
• Strong leadership and team management skills
• Excellent communication and negotiation skills
• Experience in VIP marketing and customer relationship management
• Strong strategic, analytical, and decision-making skills
• Target-driven and able to work in a fast-paced environment
• Willing to work fully onsite in Boracay Island

Benefits

• Government mandated benefits
• HMO upon regularization
• Paid leaves
• 13th-month pay
• Staff housing
• Staff meals
• Shuttle services

Work Schedule: 5 days a week - 9 hrs a day

Work Location: On-site/Boracay Island