Marketing Manager

Winford Manila Resort and Casino; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Winford Manila Resort and Casino is seeking a Marketing Manager to lead strategic marketing initiatives that boost brand visibility, guest engagement, and revenue. The role emphasizes digital marketing, campaign management, and collaboration with senior leadership to set goals and budgets.

The ideal candidate has 3+ years in hospitality or gaming marketing, a proven track record of successful campaigns, and strong leadership and analytical skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 3 years' experience in marketing management, preferably hospitality or gaming.
• Proven track record of developing and executing successful campaigns.
• Strong leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Proficient with digital marketing tools and analytics.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Collaborate with senior management to set marketing goals and budgets.
• Analyze market trends and competitors' activities to identify opportunities and challenges.
• Oversee the resort's digital presence, including website management, social media platforms, and online advertising.
• Optimize SEO strategies and maintain engagement through insightful and engaging content creation.
• Monitor digital marketing metrics and ROI, adjusting strategies as necessary to maximize effectiveness.
• Design and execute advertising campaigns across multiple channels including digital, print, and outdoor media.
• Collaborate with creative teams to develop engaging advertisements that resonate with target demographics.
• Evaluate the effectiveness of advertising campaigns, optimizing spending and creative approaches based on performance data.
• Provide regular reports on marketing activities and outcomes to senior management.

Skills

Leadership

Strategic marketing

Digital marketing

Campaign management

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Digital marketing platforms

Analytics tools

Job description

About the role

The Marketing Manager at Winford Resort and Casino Manila will lead and execute strategic marketing initiatives to enhance brand visibility, drive guest engagement, and boost revenue. The ideal candidate will have a strong background in digital marketing, advertising, and strategic marketing within the hospitality or gaming industry. This role requires a dynamic, innovative professional who can craft compelling marketing campaigns tailored to a target audience.

Key responsibilities

• Develop and implement comprehensive marketing strategies

• Collaborate with senior management to set marketing goals and budgets

• Analyze market trends and competitors' activities to identify opportunities and challenges

• Oversee the resort's digital presence, including website management, social media platforms, and online advertising

• Optimize SEO strategies and maintain engagement through insightful and engaging content creation

• Monitor digital marketing metrics and ROI, adjusting strategies as necessary to maximize effectiveness

• Design and execute advertising campaigns across multiple channels including digital, print, and outdoor media

• Collaborate with creative teams to develop engaging advertisements that resonate with target demographics

• Evaluate the effectiveness of advertising campaigns, optimizing spending and creative approaches based on performance data

• Provide regular reports on marketing activities and outcomes to senior management

About you

• Bachelor's degree in Marketing, Business Administration, or related field

• Minimum of 3 years' experience in marketing management, preferably in the hospitality or gaming industry

• Proven track record of developing and executing successful marketing campaigns

• Strong leadership skills and the ability to manage teams effectively

• Excellent communication and interpersonal skills

• Proficient in digital marketing tools and analytics