Director of Brand Marketing - iGaming - Onsite, Philippines

SmartConsulting.net; Manila; Presencial; PHP 4 000 000 - 6 000 000; Tempo integral

Resumo da oferta

SmartConsulting.net in Manila is seeking a Director of Brand Marketing to own and elevate the brand equity of our online gaming portfolio across two brands—premium and mass-market. You will lead brand strategy, sponsorships, PR, and creative, while managing the in-house creative team in a regulated, fast-moving market.

The role requires a proven background in online gambling/iGaming, experience navigating PAGCOR regulations, and the ability to align brand activity with performance objectives.

Qualificações

• Proven senior brand marketing experience within online gambling / iGaming.
• Track record building and scaling gaming brands in a regulated environment.
• Experience in Philippine market and PAGCOR-regulated advertising environment.
• Strong command of sponsorships, PR, awareness media, and creative leadership.
• Experience managing in-house creative teams and external agencies.

Responsabilidades

• Own brand strategy, identity, and guidelines for two distinct brands (premium and mass-market).
• Lead sponsorship strategy, asset management, and ambassador deals.
• Own PR, corporate communications, media relations, and crisis management.
• Plan and manage above-the-line awareness media (TV, OOH, radio, digital).
• Own organic social presence, content, and community across both brands.
• Lead in-house creative team, directing production and ensuring brand consistency.

Conhecimentos

Brand strategy

Sponsorships

PR & communications

Awareness media planning

Creative leadership

Team mentorship

Descrição da oferta de emprego

Location: Onsite, Philippines

About the Hiring Company:

We are looking for a Director of Brand Marketing to own and elevate the brand equity of our online gaming portfolio across two distinct brands — a premium/VVIP brand and a high-volume mass-market brand. This is a senior leadership role responsible for everything that builds awareness, reputation, and brand preference — as distinct from direct-response acquisition, which sits with a separate Acquisition function.

The ideal candidate brings a strong, proven background in the online gambling / iGaming industry and understands how to build and protect a gaming brand in a regulated, competitive, fast-moving market. You will lead brand strategy, sponsorships, PR, creative, and awareness media, and manage the in-house creative team.

Job Responsibilities:

Brand Strategy & Identity

• Own brand positioning, architecture, identity, and guidelines across both brands, ensuring each has a distinct and consistent voice appropriate to its segment (premium vs. mass-market).

• Act as brand guardian across all consumer touchpoints.

Sponsorships & Endorsements

• Lead sponsorship strategy and execution (sports, events, properties) and negotiate/manage endorsement and ambassador deals.

• Maximize brand value and activation from every sponsorship asset.

PR, Communications & Reputation

• Own public relations, corporate communications, media relations, and reputation/crisis management.

Awareness Media (ATL)

• Plan and manage above-the-line and awareness media (TV, OOH, radio, brand digital) measured on reach, sentiment, and brand lift.

Organic & Brand Social / Community

• Own organic social presence, brand content, and community building across both brands.

Creative Production

• Lead the in-house creative team; own creative direction, production, and brand consistency across all assets — including servicing the Acquisition team's performance-creative needs through an agreed service level.

Brand & Sponsorship Events

• Own brand-building, VIP, and sponsorship-led events; partner with Acquisition on shared events (Acquisition leads sign-up activations; Brand leads brand/sponsorship/VIP events).

Leadership & Governance

• Manage, mentor, and grow the brand and creative teams.

• Manage agency and vendor relationships and the brand marketing budget.

• Ensure all brand activity complies with PAGCOR requirements and the Philippine regulatory and advertising-restriction environment for online gaming.

Interfaces

• Director of Acquisition — clear handoff at the brand/performance line; Brand provides creative and brand assets, Acquisition drives measurable deposit-generating activity.

• Director of Player Experience (CRM/Retention) — align brand tone across the player lifecycle.

• Product, Compliance/Legal, and Payments teams as needed.

Success Measures (Illustrative)

• Brand awareness, consideration, and preference lift across target segments.

• Share of voice vs. key competitors.

• Sponsorship ROI and activation value.

• Brand sentiment and reputation metrics.

• Creative throughput and quality; SLA adherence for acquisition creative.

• Delivery of brand and sponsorship events on budget and to standard.

The Successful Candidate:

Must-have

• Proven senior brand marketing experience within the online gambling / iGaming industry (casino, sportsbook, or similar) — this is essential.

• Track record building and scaling gaming or gaming-adjacent consumer brands in a regulated environment.

• Experience in Philippine market and PAGCOR-regulated advertising environment.

• Strong command of sponsorships, PR, awareness media, and creative leadership.

• Experience managing in-house creative teams and external agencies.

• Deep understanding of the marketing distinction between brand-building and performance/acquisition, and how the two must work together.

• Comfortable operating in a fast-paced, high-growth, data-informed environment.

• Excellent leadership, stakeholder management, and communication skills.

Preferred

• Experience across both premium/VIP and mass-market gaming audiences

• Experience navigating gaming advertising restrictions and compliant creative.

• Established relationships across media, sponsorship properties, and talent in the region.