Manager, Brand Marketing

Solaire Resort; Parañaque; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Solaire Entertainment City seeks a senior marketing leader to own demand generation across gaming and non-gaming pillars, translating insights into offers and experiences. You will bridge data and creative, shaping campaigns across Slots, Table Games, Hotel, F&B, Retail and Entertainment with strong collaboration across departments.

The role requires a bold, data-driven marketer with luxury brand experience, global trends awareness, and proven leadership in cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 7+ years of brand development and marketing strategy experience, including 5+ years in a managerial role.
• Experience in integrated resort, hospitality, luxury, or entertainment preferred.
• Ability to work with analytics and CRM teams and partner with creative teams.

Responsibilities

• Develop compelling offers, promotional products, services and experiential packages based on customer insights and market trends.
• Integrate gaming and non-gaming offerings into cohesive multi-pillar campaigns to strengthen brand equity.
• Define target segments, channel mix, calendars, and KPIs to drive demand.
• Direct end-to-end message development, asset creation and content activation.
• Oversee advertising deployment and media placement across touchpoints within budget and timelines.
• Lead cross-functional campaigns and resort-wide launches with regional reach.

Skills

Brand development

Marketing strategy

Analytics & CRM

Cross-functional leadership

Education

Bachelor’s degree in Marketing

Tools

CRM systems

Job description

• State/Province NCR
• Country Philippines

Job Description

POSITION SUMMARY

This role owns demand generation for Solaire Entertainment City. It is responsible for end-to-end campaign development and brand management, translating customer insights and market trends into products, offers, and integrated resort-wide experiences.

The role serves as the bridge between data and creative—turning analytics into actionable offers, developing campaign strategies that reach the right audiences, and executing the creative and media that bring them to life.

The scope spans all gaming and non-gaming pillars, including Slots, Table Games, Hotel, F&B, Retail, and Entertainment, with local and regional reach as required. The role partners directly with Gaming, Hotel Operations, F&B, Entertainment, PR, Creative, Media, and CRM to deliver integrated, multi-touchpoint campaigns and thematic brand launches on time, within budget, and against agreed KPIs.

The ideal candidate will have a strong background in brand development, customer segmentation, market sizing, data-driven decision-making, event management, and cross-functional collaboration, with strong creative judgment and the ability to evaluate and implement ideas that align with the brand identity. A strong understanding of industry trends and best practices is essential.

DUTIES AND RESPONSIBILITIES

Product Creation & Demand Generation

• Develop compelling offers, promotional products, services, and experiential packages based on customer insights and affluent market trends.
  
• Integrate gaming and non-gaming offerings into cohesive, multi-pillar resort campaigns that strengthen brand equity and customer lifetime value.
  
• Define target market segments, channel mix, campaign calendars, and measurable KPIs to drive demand.
  
• Direct end-to-end message development, creative asset creation, and content activation.
  
• Oversee advertising deployment and media placement across relevant physical and digital touchpoints within approved timelines and budgets.
  

Campaign Management & Resort-Wide Launches

• Lead end-to-end marketing strategies and go-to-market execution for new Slots/Table Games campaigns, resort-wide thematic launches, and high-profile events.
  
• Coordinate cross-functional teams across Analytics, Creative, Media, Digital, and Operations to deliver seamless local and regional activations.
  

Measurement, Performance & Optimization

• Track campaign performance, measure spend effectiveness, and establish a structured test-and-learn approach to optimize conversion, foot traffic, and ROI.
  
• Manage the resort marketing budget, ensuring alignment with enterprise revenue targets.
  

Stakeholder Management & Team Leadership

• Partner with business unit leads across Gaming, Hotel, F&B, Retail, and Entertainment to drive cross-functional alignment and consistent brand expression.
  
• Lead Brand Marketing Supervisors and Specialists, fostering operational rigor and creative excellence.
  

Requirements

QUALIFICATIONS AND REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or a related field.
  
• Minimum 7+ years of experience in brand development and marketing strategy, with at least 5 years in a managerial role.
  
• Demonstrated a track record in integrated resort, hospitality, luxury, or entertainment industries preferred.
  
• Proven ability to work effectively with analytics and CRM teams while partnering closely with creative teams.
  
• Strong understanding of luxury brand management and the key drivers of affluent customer segments.
  
• Strong knowledge of current trends, tools, and best practices in brand development, marketing, and customer acquisition.
  
• Hands-on experience leading cross-functional teams and managing media and creative agency partnerships.
  
• Proactive and results-oriented, with the ability to navigate complex challenges and drive innovation.
  
• Strong people management skills, with the ability to motivate, inspire, and develop team members.