Strategic General Trade Growth Manager

Century Pacific Food, Inc.; Naga; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Century Pacific Food, Inc. is seeking a General Trade Business Development Manager to expand presence in General Trade through distributors and key retail accounts. You will drive route-to-market, distributor capability, and in-store execution.

The role focuses on growing volume, distribution, market share, and visibility by building strong customer relationships and implementing targeted market development plans across assigned territories in the Philippines.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 3–5 years of experience in FMCG account management, sales, or trade marketing.
• Strong understanding of General Trade environment and account operations.
• Excellent negotiation, presentation, and relationship-building skills.

Responsibilities

• Support recruitment, onboarding, and capability development of distributors.
• Monitor distributor performance across sales volume, coverage, stock availability, and service levels.
• Conduct regular business reviews and align on sales targets, trade programs, and operational improvements.
• Identify new market opportunities, underserved areas, and priority outlets for expansion.
• Optimize route-to-market strategies, territory coverage plans, and salesforce deployment.
• Ensure 100% availability of Must-Carry SKUs, proper product placement, and compliance with promos.
• Lead the rollout of General Trade activations and promotions with Trade Marketing.
• Track promotion effectiveness based on sales uplift and distributor participation.

Skills

Negotiation

Presentation

Relationship building

Sales tracking tools

MS Excel

PowerPoint

Power BI

SAP

Nielsen

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

Power BI

SAP

Nielsen

MS Excel

PowerPoint

Job description

Century Pacific Food, Inc. is seeking a General Trade Business Development Manager to expand presence in General Trade through distributors and key retail accounts. You will drive route-to-market, distributor capability, and in-store execution.

The role focuses on growing volume, distribution, market share, and visibility by building strong customer relationships and implementing targeted market development plans across assigned territories in the Philippines.