General Trade Growth Lead – Philippines

FrieslandCampina group; Makati; On-site; PHP 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Career growth

Leadership role

Collaborative environment

Job summary

FrieslandCampina group in the Philippines seeks a Channel Development Manager – General Trade to accelerate nationwide growth across sari-sari stores and small retailers, leading channel strategy and distributor partnerships. With 5+ years FMCG General Trade experience, you will drive distribution, pricing, and field execution, collaborating with Sales, Marketing, and Supply Chain.

Fluent in Filipino and English, willing to travel; a leadership role with competitive compensation and clear

Qualifications

• 5+ years of FMCG experience in General Trade or Channel Development.
• Deep understanding of Philippine General Trade (sari-sari store ecosystem).
• Strong commercial and analytical skills.
• Proven experience in trade marketing, pricing, and field execution.
• Strong stakeholder management and influencing skills.
• Willingness to travel as needed.
• Fluent in Filipino and English.

Responsibilities

• Lead overall channel strategy for General Trade, including sari-sari stores and small retailers.
• Expand distribution reach and improve product availability nationwide.
• Translate business priorities into actionable sales and execution plans.
• Develop and implement trade promotions, pricing strategies, and channel programs.
• Ensure excellent execution across distributor and field sales teams.
• Track results and optimize initiatives to maximize impact.
• Build strong relationships with distributors and key partners.
• Align on targets, execution standards, and growth initiatives.
• Drive accountability and performance across the network.
• Work closely with Sales, Marketing, and Supply Chain teams.
• Align demand planning, promotions, and operational execution.
• Monitor sales, distribution, and execution KPIs; use data to improve strategies.

Skills

FMCG experience

General Trade

Channel development

Stakeholder management

Analytical skills

Fluent in Filipino

Fluent in English

Willingness to travel

Education

Bachelor's degree in Business, Marketing, or related field

Job description

FrieslandCampina group in the Philippines seeks a Channel Development Manager – General Trade to accelerate nationwide growth across sari-sari stores and small retailers, leading channel strategy and distributor partnerships. With 5+ years FMCG General Trade experience, you will drive distribution, pricing, and field execution, collaborating with Sales, Marketing, and Supply Chain.

Fluent in Filipino and English, willing to travel; a leadership role with competitive compensation and clear