General Trade Marketing Lead: Growth & Activation

PM Consulting; Metro Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

PM Consulting in Manila seeks a General Trade Marketing Manager to drive retailer marketing initiatives across General Trade channels, align with Sales, Category and Commercial teams, and shape channel-specific growth programs. You will analyze market trends, develop territory growth plans, and monitor program effectiveness to deliver measurable results.

The role focuses on improving execution, accelerating sales growth, and supporting category expansion through strategic planning, POSM

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• At least 5 years in Trade Marketing or GT.
• FMCG background preferred.
• Strong understanding of General Trade operations and execution.
• Excellent analytical and stakeholder management skills.

Responsibilities

• Develop and execute General Trade channel marketing strategies
• Analyze sales performance, market trends, and execution gaps
• Create territory growth and turnaround plans
• Develop PICOS strategies, sell-in decks, and trade toolkits
• Lead POSM planning and execution initiatives
• Support category launches through channel-specific activations
• Collaborate with cross-functional teams to improve visibility and conversion
• Monitor program effectiveness and recommend improvements
• Identify opportunities within emerging GT channels

Skills

General Trade

Trade analytics

Stakeholder mgmt

Sales collaboration

Education

Bachelor’s in Marketing

Job description

PM Consulting in Manila seeks a General Trade Marketing Manager to drive retailer marketing initiatives across General Trade channels, align with Sales, Category and Commercial teams, and shape channel-specific growth programs. You will analyze market trends, develop territory growth plans, and monitor program effectiveness to deliver measurable results.

The role focuses on improving execution, accelerating sales growth, and supporting category expansion through strategic planning, POSM