Strategic B2B Lead Generation Specialist

OptiHR Business Solutions Inc.; Metro Manila; On-site; PHP 240,000 - 360,000; Full time

Job summary

OptiHR Business Solutions Inc. in Metro Manila is seeking a proactive Lead Generation Specialist who can identify potential customers, start meaningful conversations, and build a robust pipeline of qualified opportunities.

You will work with Business Development and Marketing to target accounts, qualify leads, schedule meetings, and track progress in our CRM while continuously refining outreach strategies. This role offers hands-on experience in B2B sales and opportunities for career growth

Qualifications

• Experience in lead generation, business development, sales prospecting, appointment setting, telemarketing, or a related role.
• Strong research and prospecting skills, with the ability to identify the right companies and decision-makers.
• Confident and professional communication skills, both written and verbal.
• Comfortable initiating conversations through email, phone, LinkedIn, and other prospecting channels.
• Ability to qualify leads effectively rather than simply generate large volumes of contacts.
• Organized and disciplined in managing follow-ups, lead records, and multiple prospects.
• Comfortable working with CRM systems, spreadsheets, LinkedIn, and digital prospecting tools.
• Goal-oriented and motivated by measurable results such as qualified leads, meetings booked, and pipeline generated.
• Resourceful, persistent, and comfortable working independently while collaborating closely with a team.

Responsibilities

• Identify potential clients across platforms and channels.
• Initiate contact with prospects via emails, calls, LinkedIn, and other channels.
• Qualify leads by understanding business needs and readiness to engage.
• Schedule qualified meetings for the BD or Marketing teams.
• Record lead information and pipeline progress in the CRM.
• Follow up with prospects and nurture non-immediate opportunities.
• Track metrics and provide updates on pipeline contribution and results.
• Collaborate with BD and Marketing on target accounts and campaigns.
• Participate in trade shows, exhibitions, and networking events when required.

Skills

Lead generation

Prospecting

Communication

Research

CRM

Email outreach

Tools

CRM software

LinkedIn

MS Excel

Job description

OptiHR Business Solutions Inc. in Metro Manila is seeking a proactive Lead Generation Specialist who can identify potential customers, start meaningful conversations, and build a robust pipeline of qualified opportunities.

You will work with Business Development and Marketing to target accounts, qualify leads, schedule meetings, and track progress in our CRM while continuously refining outreach strategies. This role offers hands-on experience in B2B sales and opportunities for career growth