Senior Performance Marketing Leader (Google Ads)

DigiPlus Interactive Corp; Taguig; On-site; PHP 670,000 - 1,116,000; Full time

Job summary

DigiPlus Interactive Corp in Manila is seeking a performance marketing specialist to develop and execute Google Ads strategies across Search, YouTube, Display, and Performance Max, with a strong emphasis on ROI, ROAS, CPA, CAC, and LTV. You will manage budgets, optimize campaigns, and collaborate with Creative, Product, CRM, BI, Data Analytics, and Engineering teams to improve funnel performance.

Proficiency with GA4, GTM, and conversion tracking is required, with ongoing testing and

Qualifications

• Experience with Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Strong understanding of ROAS, CPA, CAC, and LTV metrics.
• Familiarity with GA4, GTM, and conversion tracking.

Responsibilities

• Develop and execute Google Ads strategies aligned with objectives (ROI/ROAS).
• Plan and manage advertising budgets to maximize growth.
• Build, launch, and optimize campaigns across Search, PMax, Display, and YouTube.
• Optimize campaign structures, bidding, audience targeting, keywords, and remarketing.
• Maintain keyword libraries and audience signals to improve performance.
• Continuously improve campaign performance to maximize ROAS and conversions.
• Configure GA4, GTM, Conversion Tracking, and Enhanced Conversions.
• Analyze performance and user behavior to identify optimization opportunities.
• Design and run A/B tests on ad copy, assets, landing pages, bids, and audiences.
• Monitor health and resolve issues related to attribution, tracking, and Quality Score.
• Collaborate with Creative, Design, Product, CRM, BI, Data Analytics, and Engineering.

Skills

Google Ads

GA4

GTM

A/B testing

ROAS optimization

Tools

GA4

GTM

Google Ads

Job description

1. Performance Strategy & Account Management

• Develop and execute Google Ads strategies aligned with business objectives, including ROI, ROAS, CPA, CAC, and LTV.
• Plan and manage advertising budgets to maximize marketing efficiency and business growth.
• Build, launch, and optimize Google Ads campaigns across Search, Performance Max (PMax), Display Network (GDN), Demand Gen, and YouTube.
• Optimize campaign structures, bidding strategies (tCPA, tROAS, Max Conversions), audience targeting, keyword strategies, and remarketing campaigns.
• Develop and maintain keyword libraries, negative keyword lists, audience signals, and remarketing audiences to improve campaign performance.

2. Campaign Optimization & Data Analytics

• Continuously improve campaign performance to maximize ROAS, reduce CPA, and increase conversion rates.
• Configure, maintain, and troubleshoot Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, and Enhanced Conversions.
• Analyze campaign performance and user behavior to identify optimization opportunities and support business decisions.
• Design and execute systematic A/B testing across ad copy, creative assets, landing pages, bidding strategies, and audience segments.
• Monitor campaign health and proactively resolve issues related to attribution, tracking accuracy, Quality Score, and creative fatigue.

3. Cross-functional Collaboration

• Collaborate closely with Creative, Design, Product, CRM, BI, Data Analytics, and Engineering teams to improve campaign performance.
• Provide creative recommendations based on campaign insights and performance data.
• Support Landing Page Conversion Rate Optimization (CRO) initiatives to improve overall marketing funnel efficiency.
• Stay updated on Google Ads platform updates, advertising policies, AI-powered features, and industry best practices.