Performance Marketing Executive

GKS Infotech Pvt. ltd; Hinoba-an; On-site; PHP 300,000 - 540,000; Full time

Job summary

GKS Infotech Pvt. Ltd is seeking a results-driven Performance Marketing Executive to manage and scale paid acquisition channels. You will plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn and YouTube to drive qualified leads, maximize ROI, and reduce CAC.

You will collaborate with sales and creative teams to improve landing pages and forms. The role focuses on B2B solutions across IT, cloud, cybersecurity, and software services in the Philippines, collaborating with

Qualifications

• Hands-on experience managing paid ad campaigns on Google Ads and Meta Ads Manager.
• Strong analytical skills with Google Analytics, Excel, and conversion tracking.
• Knowledge of funnel optimization, audience segmentation, and attribution models.
• High-energy, growth-oriented communicator with problem-solving skills.

Responsibilities

• Plan and execute lead-generation campaigns across Google, Meta, LinkedIn and YouTube.
• Generate qualified B2B leads for IT, cloud, cybersecurity and software solutions.
• Manage campaign budgets, keywords, audiences, bidding and remarketing.
• Optimize advertisements, landing pages and lead forms through A/B testing.
• Track leads and coordinate with sales via CRM.
• Monitor CPL, conversion rate, CAC, ROAS and campaign-generated revenue.
• Prepare weekly and monthly performance reports.
• Coordinate with content and design teams for campaign creatives.

Skills

Google Ads

Meta Ads Manager

Google Analytics

Excel

Conversion Tracking

Funnel Optimization

Audience Segmentation

Communication

Job description

Paid Ads Management Tracking & Analytics Conversion Optimization (CRO) Data & Budget Control Creative Strategy Agility & Problem-Solving

About this role

We are looking for a results-driven and energetic Performance Marketing Executive to manage and scale our paid acquisition channels. In this role, you will plan, execute, and optimize paid campaigns across Meta, Google Ads, and other digital platforms to drive qualified leads, maximize ROI, and lower acquisition costs.

Responsibilities

• Plan and execute lead-generation campaigns across Google, Meta, LinkedIn and YouTube.
• Generate qualified B2B leads for IT, cloud, cybersecurity and software solutions.
• Manage campaign budgets, keywords, audiences, bidding and remarketing.
• Optimize advertisements, landing pages and lead forms through A/B testing.
• Track leads and coordinate with the sales team through CRM.
• Monitor CPL, conversion rate, CAC, ROAS and campaign-generated revenue.
• Prepare weekly and monthly performance reports.
• Coordinate with content and design teams for campaign creatives.

Requirements

• Proven hands-on experience managing paid ad campaigns (Google Ads, Meta Ads Manager).
• Strong analytical mindset with proficiency in Google Analytics, Excel, and conversion tracking tools.
• Good understanding of funnel optimization, audience segmentation, and attribution models.
• Creative problem-solver with strong communication skills and a high-energy, growth-oriented approach.