Ads Specialist

Zion Philippines; Valenzuela; On-site; PHP 558,000 - 781,200; Full time

Job summary

A digital marketing agency is looking for a skilled Campaign Manager to lead paid advertising efforts across Meta and Google platforms. Responsibilities include planning, executing, and analyzing ad campaigns to enhance overall performance and drive conversions. The ideal candidate will have experience in audience research, performance tracking, and reporting, as well as proficiency in tools like Google Analytics and Meta Ads Manager. This role requires collaboration with creative teams to align ads with brand strategies.

Qualifications

• Experience in managing paid ad campaigns across multiple platforms.
• Proficiency in audience research and competitor analysis.
• Strong analytical skills for performance tracking and reporting.

Responsibilities

• Plan and execute paid ad campaigns across various platforms.
• Monitor campaign performance and make necessary adjustments.
• Collaborate with teams for ad alignment with strategies.

Skills

Paid ad campaign management

Audience research

Analytics and reporting

Performance optimization

Collaboration with teams

Tools

Google Analytics

Meta Ads Manager

Job description

Campaign Strategy & Management

• Plan, create, and execute paid ad campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping).
• Conduct audience research, keyword analysis, and competitor benchmarking to optimize ad targeting.
• Develop ad copy, creatives, and A/B testing strategies to maximize performance.

Optimization & Performance Tracking

• Monitor and analyze campaign performance on a daily/weekly basis.
• Adjust budgets, targeting, and creatives to improve CTR, conversion rates, and ROAS.
• Implement remarketing and lookalike audience strategies for improved conversions.

Analytics & Reporting

• Track and analyze KPIs, including impressions, CTR, CPC, CPA, and ROAS.
• Prepare regular performance reports with insights and actionable recommendations.
• Utilize Google Analytics, Meta Ads Manager, and other tools for data-driven decision-making.

Collaboration & Alignment

• Work with the marketing team to ensure ads align with brand strategy and campaign goals.
• Coordinate with creative/design teams for ad visuals and assets.
• Stay updated with platform updates, policies, and emerging trends in digital advertising.