Digital Marketing Specialist

RippedBoxStation; Philippines; On-site; PHP 420,000 - 660,000; Full time

Job summary

RippedBoxStation in the Philippines is seeking a results-driven paid media specialist to manage and optimize Google Ads and Meta Ads campaigns, with a focus on lead generation and performance marketing.

You will monitor CPL, ROAS, and conversions, maintain HubSpot tracking and data, support landing-page optimization, and provide actionable reports to improve campaign results—collaborating with internal teams to raise lead quality.

Qualifications

• Hands‑on experience managing Google Ads and Meta Ads campaigns.
• Proven experience in lead generation, conversion tracking, and performance marketing.
• Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
• Strong reporting skills and experience working with performance metrics such as CPL, ROAS, leads, and conversions.
• Experience with HubSpot is strongly preferred.
• Experience with GA4, Google Tag Manager, and Google Sheets.
• Familiarity with landing pages, lead funnels, paid search, paid social, and email nurture campaigns.
• Strong problem‑solving skills with the ability to identify and troubleshoot tracking or campaign issues.
• Comfortable working independently, taking ownership of campaigns, and managing priorities with minimal supervision.
• Strong written and verbal communication skills.

Responsibilities

• Manage and optimize paid advertising campaigns across Google Ads and Meta Ads.
• Monitor campaign budgets, CPL, ROAS, leads, conversions, and other key performance metrics.
• Manage and maintain HubSpot tracking, lead attribution, and campaign data.
• Support the development and optimization of landing pages, forms, and lead-generation funnels.
• Monitor lead generation and conversion performance across paid search and paid social campaigns.
• Prepare regular performance reports and provide actionable recommendations to improve campaign results.
• Troubleshoot tracking, attribution, and campaign issues proactively.
• Collaborate with internal teams to improve lead quality, conversion rates, and overall marketing performance.

Skills

Google Ads

Meta Ads

Lead Generation

Performance Marketing

Analytics

Campaign Optimization

Reporting

Communication Skills

Tools

HubSpot

GA4

Google Tag Manager

Google Sheets

Job description

Key Responsibilities

• Manage and optimize paid advertising campaigns across Google Ads and Meta Ads.
• Monitor campaign budgets, CPL, ROAS, leads, conversions, and other key performance metrics.
• Manage and maintain HubSpot tracking, lead attribution, and campaign data.
• Support the development and optimization of landing pages, forms, and lead-generation funnels.
• Monitor lead generation and conversion performance across paid search and paid social campaigns.
• Prepare regular performance reports and provide actionable recommendations to improve campaign results.
• Troubleshoot tracking, attribution, and campaign issues proactively.
• Collaborate with internal teams to improve lead quality, conversion rates, and overall marketing performance.

Requirements

• Hands‑on experience managing Google Ads and Meta Ads campaigns.
• Proven experience in lead generation, conversion tracking, and performance marketing.
• Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
• Strong reporting skills and experience working with performance metrics such as CPL, ROAS, leads, and conversions.
• Experience with HubSpot is strongly preferred.
• Experience with GA4, Google Tag Manager, and Google Sheets.
• Familiarity with landing pages, lead funnels, paid search, paid social, and email nurture campaigns.
• Strong problem‑solving skills with the ability to identify and troubleshoot tracking or campaign issues.
• Comfortable working independently, taking ownership of campaigns, and managing priorities with minimal supervision.
• Strong written and verbal communication skills.